EU fines Google $3.5B over adtech ‘abuse’

European Commission Declaration This week it is fine with Google € 2.95 billion (just below $ 3.5 billion).

The Commission has discovered that Google has violated the European Union’s disbelief in favor of its own advertising services. Specifically, the Commission has said that Google has made “dominant positions” “objectionable” for both its publisher AD server and ad -buying equipment.

The Commission also says that Google has 60 days to implement the “end-of-the-pretending practices” and “to implement the inherent conflicts of his interest in the AdTAC supply chain.” “

“Google will now come forward with a serious remedy to address his interest, and if it fails to do so, we will not hesitate to impose a strong remedy,” said Teresa Rebera in a statement from the Commission’s executive vice -president. “Digital markets exist to serve people and they must be made on the basis of confidence and fair. And when the markets fail, government institutions must work to prevent influential players from abuse of their power.”

Response, A spokesman for Google tells Wall Street Journal The company that will apply for the Commission’s decision, add more, “There is nothing opposed to the service supply for advertising buyers and vendors, and our services have more options that are more than ever.”

Reported to WSJ The announcement was delayed from the planned date of September 1 due to concern over the continued discussion of the European Union and the United States possible trade agreements.

This is the second largest incredible fine of the EU (behind A 5 billion dollar fine Against Google in 2018). This decision was not only by Google, but by US President Donald Trump, who Complaints on a true social post About “many other fines and taxes issued against Google and other American technology companies like Apple”.

“We cannot let it be in the case of brilliant and unprecedented American skills and if that is the case, then I will be forced to start the 301 clause to cancel these corporation American companies.”

President Host a television dinner Thursday, where Google CEOs are beautiful Pichai and Google co-founder Sergey Brin, Tech executives praised Trump’s policies, especially around the AI.

Google, already, has been seen to achieve an incredible win in the United States this week. Although a federal judge had earlier ruled that the company had worked illegally to maintain exclusive in online search, His remedies were very rarely read The judiciary proposes for the company’s proposals for selling the chrome and potential even Android.