Spotify’s new ‘smart filters’ let you screen library content by activity, genre or mood

Spotify is giving users more ways to personalize what they hear. The company is launching a new feature that allows users to filter their library by certain activities, moods or genres. These filters can also be used to look for audio books and podcasts, but even a new session in Spotify AI DJ.

Smart filters, which begin on Friday, will first provide premium customers on mobile devices and tablets in selected markets including the United States, the United Kingdom, Australia, Canada, Ireland, New Zealand and South Africa. Spotify assumes that the rollout will end in the next few weeks.

The feature has appeared in recent months that the company has focused on adding more personalization tools and features. These types of tools, though apparently small additions, can help to distinguish spotify From competitors It is time to make existing users more difficult.

For example, in April starts the supply of Spotify equipment Create personalized playlists using AI promptsAnd has added it new in May Playlist As well as a way to create your own custom cover art. You can do now Talk to the AI ​​DJ’s to personalize Selecting your music, and taking a benefit Spotify’s flagship personalized playlist’s rebuilding version, Discover weekly.

Despite these changes, the interface of some users is becoming very crowded, especially the company enters the social networking region by adding messages, Comment on podcasts, Poll, questionnaire, StoryAnd a design that seems more Tick Or following the introduction of YouTube Music video And Video podcast In the app.

The organization remains often Face -to -face Complaint About excessively busy user interfaces and continuous additions of new features have left some user Feeling Disappointed And OverwhelmedThe This, the company’s heavy focus on algorithmic suggestions also pushed with the heavy focus Something Users Leave Spotify FullyThe

However spotify is reporting more users and customers – its user base has swollen 11% to 696 million In the last quarter A year ago, and customers reached more than 12%more than 276 million.