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At the Made on YouTube event on Tuesday, the company has unveiled multiple new ways to earn more with Creator’s brand deal and YouTube shopping program, which allow manufacturers to feature products in their content and make money by tag. Most significantly, YouTube creators are allowing brand sponsorships to be extinguished in long-form videos.
The company is also launching auto -timestamps for product tags, auto tagging for suitable items mentioned in videos and a new brand link feature for shorts.
As a result of the new flexible approach to brand sponsorships allows the Creator’s long video to insert the brand categories directly into the slot slot. This means that when an agreement is completed with a brand, Creator can remove the sponsoring from the video and re -sell the slot to another brand.
YouTube will start examining this feature with a small group of creators early next year.
The company is also going to earn an AI-driven system to identify the best moment of a product and to show the product tag automatically at that time. YouTube says it will capture the viewer’s interest when it is at the highest. Also, the platform will start experimenting with the ability to automatically identify and tag all the worthy products mentioned in a Creator video later this year.
As shorts manufacturers, they will soon be able to add a link to the brand deals, especially for a brand site, which makes it easier for visitors to discover and buy the products, while allowing creators to run the results for the brand partners. YouTube says that Creators will be able to show advertisers how their shorts drive traffic in a way that views
YouTube also announced that it will soon be able to actively advise creators who may fit well for its brands Creator partnership hubWhich is one of the tabs of Google ads that help to connect brands to manufacturers.
In addition, YouTube is expanding its YouTube shopping program to Brazil, including Brazil, and adding merchants like Nike, ATC, Best Bye, Shark Ninja, Michaels and Michael Corses and Korea Olive Young and Zigzag.
YouTube has shared that the Gross Merchandise Volume (GMV) has increased over 5x years and more than 500,000 years in the global program till July 2021. The company also said that it has provided 100 billion (US dollars) to creators, artists and media agencies in the last four years.
