YouTube Thinks AI Is Its Next Big Bang

Google In that video quickly discovered in his search business would be a great addition to the business, so it launched a Google video in 2005. Too alert about the second-rate content to deal with the entertainment industry and what users can upload, what can users upload, It has flopThe Meanwhile, a small beginning operated by a handful of employees working on San Mateo, California, was exploding, not just to upload someone their foolish videos and who had copyrighted on the clips. In 2006, Google Up -up The old company of that year determines it and then decorate the IP staff. (Did it) though the $ 1.65 billion purchase for YouTube was worth it One more billion dollars It was one of the best bids so far than its evaluation. YouTube is now rationally the most successful video property in the world. It is an industrial leader of music and podcasting and more than half of its watching time is now on the living room screen. It has paid more than $ 100 billion for manufacturers since 2021. An estimate From Moftenson’s analysts quoted by different, it can be worth $ 550 billion if it is a separate company.

Now the service can still be the biggest jump that takes a new example that can change its essence. I’m talking about AI of course. Since YouTube is still a full-owned assistant agency of AI-Clean Google, it is not surprising Anniversary product announcement Tout this week AI It allows Creator to use AI to raise or produce videos. Above all, Google Dipmind’s VEO 3 Technology Was for the adoption of YouTube. Whether prepare or not, the video camera will be replaced by the prompt until the end. This means the review of the YouTube superpower: the truth.

Big Bang on YouTube

This changed when I recently interviewed Nil Mohan on YouTube, San Bruno on YouTube, at the headquarters of the California headquarters on YouTube. Mohan took over as CEO in 2021 when his boss Susan Wajiki, Leaving his post Because A deadly cancer. But first we chat a bit about the history of the organization. Mohan reminded me that his own connection with his service began before he joined Google in the 21st, after his advertising agency was integrated with the Dublick Search giant. He was shocked to see how the YouTube founder was first released, he said, adding that the service remains the key. “People were not interested in sharing short clips about themselves, and it was done without a gatekeeper,” but people were interested in seeing them. It was the Big Bang Inflection Point. Our goal is to give everyone a voice and show their world. “

Google’s power critics often argue that not only the masses, YouTube itself can benefit from dividing the mother’s company. Just think about what the world’s largest video company is really independent. Mohan, a self-recognized Google loyal, disagree. “I don’t believe that YouTube is not a part of Google if it is where it is,” he said. He says that being part of a giant company was allowed to give long -term bet on topics like Streaming and Podcasting. When I ask whether YouTube itself can be more innovative, he reminds me that the YouTube Creator’s economy was innovative to challenge the inheritance media on issues like live sports while preventing challenges from competitors.

YouTube width has an advantage that tickets and reels can’t dream … “15-seconds from 15-second to 15-minute Traditional long-forming YouTube video livestream and everything in it,” Mohan Kak.

It is currently pressing another advantage: Google’s AI technology. The Announced this week AI visuals, starting from the fun features of you or your friends’ bodies to show wonderful acrobatic features or to make instant television shows from their audio conversations, create AI visuals that resonate with the content of the chatter. Mohan says that in one sense, the AI ​​is the latest enhancement of the service. “When YouTube was born 20 years ago, it was about using technology to hear more people’s voices,” he said. “With AI, this is the same basic principle – how do we use the technology for democratization of creation?”