Outdoor brand apologizes for the Dragon fireworks in Himalayas

Chinese employees are investigating the Arc’Reryx outdoor clothing brand after apologizing for fireworks in the Himalayan region of Tibet, which attracted an indulgence for its potential impact on the fragile ecosystem.

Videos from the September 19 event show multicolored fireworks erupting through the foot in a display designed to look like a dragon designed by Chinese artist Kai Guo-Qiang.

But the promotional campaign has sparked a barrage of criticism online, with people saying that the cascade contradicts Arc’itex as a brand focused on protecting and calling for a boycott on the line of his clothing.

The Canadian company apologized for the display, stating that it was “out of line with Arc’itex values”.

The company said it would work with an external agency for the impact assessment of the project, adding that it used fully biodegradable materials. Arc’itex also said the performance aimed at raising awareness of mountain culture.

Founded in 1989, Arc’itex is extremely popular with its high -end sportswear and more than 150 stores worldwide. It is owned by the Hong Kong fitness equipment company included in Hong Kong, Anta Sports.

He partnered with the artist of the CAI Pyrotechnics to place a high -altitude day display called Rising Dragon, placed over 5,000 meters in the Tibet region of Tibet, the gate to the Himalayan peaks as Everest.

The mountains are also sacred to the people in Tibet, where many follow Buddhism. It is a closely controlled part of China as it was annexed in the 1950s, which causes some online to ask how and why the project was approved in the first place.

Critics said the mountains were too fragile for fireworks, and explosions, color and smoke would disrupt the ecosystem and the local wildlife.

The most good comment on Arc’ryx’s Excuse He said that the display was not “something that could say goodbye to an apology post” and called on the company to take responsibility for any long -term environmental impact.

Another commentator questioned how a project of this scale could be approved by so many people.

“The public criticism has warned us that the assessment of the expression of art must be more professional, and we must be more demeanor and respectful of nature,” Arutrix says in his statement.

G -n Kai, the artist who is also criticized, apologized for his role and said he would work with the authorities to help restore the area.

The 67-year-old artist made his name with gunpowder paintings and outdoor pyrotechnic displays. He famously runs the fireworks for the Beijing Olympics in 2008.