AI startup Friend spent more than $1M on all those subway ads

If you have recently been on the subway in New York City you have probably seen Stark White Ads promoting a wearing AI device FriendThe

CEO Avi Shifman told Adwic The company that has spent more than $ 1 Million in a promotion with more than 11,000 cards on subway cars, 1,000 platform posters and 130 Urban panelThe Some stations such as West IV Street are dominated by full friend advertisement.

“This is the world’s first big AI promotion,” said Shifman. (It contains other AI ads QuestioningBut perhaps not a print promotion of this scale.) He describes it as “a huge gamble”, “I don’t have too much money left.”

The friend’s $ 129 device has been controversial, the wired writers recently declared criticizing its constant surveillance, “I hate my friendThe “Likewise, some friends have been advertising Vandalized with messages This is called “surveillance capitalism” and requests the audience “to get true friends”.

Shifman said that he best knows that “New York people hate AI … perhaps more than elsewhere in the country,” so he deliberately bought ads with lots of white spaces “so they could comment socially on the issue.”