Google Search Could Change Forever in the UK

“Which is the UK Consumer Watchdog?” As General AI equipment is more widely used, online search is developed, but CMA still needs to work to deal with the harmful domination of Google and to promote competition between General AI searching equipment. “

The CMA has claimed that Google Search has more than 90 percent of the UK’s general investigation questions and more than 200,000 companies in the UK have spent $ 10 billion ($ 13.3 billion) on Google search advertising in 2024.

The CMA decision report said, “Google is able to consider proportional, target interferences to ensure that our general search services are open to effective competition with SMS, and consumers and traders who depend on Google may be confident that they are treated fairly,” the CMA decision reports.

In a statement shared with the CMA’s decision in response to the CMA’s decision, Oliver Bethle, the senior director of the competition, said that many ideas for the intervention raised in the process “will prevent the innovation of the United Kingdom and growth, possible to reduce the introduction of products during the AI-based innovation.” It continued: “Others do direct damage to the business, some warning that they may be forced to raise prices for customers.”

Greg Dewel, a lawyer for the senior competition of the law firm McFarlanes, said it was not an amazing response. “I think Google and all the other big technology companies can expect that they are under these new rules to try to protect their practices on the basis of their customers-supporters,” Dowel said. “In the end it is normal that Google and other companies in this position do not want to be limited to what they can do in the development of new products.”

The new control will affect Google Search “News” tab and its “top stories” carosals, as well as Google Discover. The CMA says that Google News, the company alone news products and AI chatboat jewelery are not affected, the CMA has said.

Dowel claims that this roadmap may take several months to implement. “CMA can go more with the EU [Digital Markets Act]Especially on Google’s AI services about sanctions and how they were integrated into Google search, “he explained.

“The CMA can mainly try to impose a huge degree in the intervention, and therefore it can constantly react with the event. So it is an advantage of the UK’s Digital Markets Regulation Regulation, especially when you compare it to the EU situation, where these types of rules are prescribed.”