Smart ring maker Oura raises $900M from Fidelity

The Finnish Health Tech Agency ORA has collected $ 900 million in the new financing led by the Fidelity Management and Research Company with the participation of new investors and the contribution of whale rock and attraid.

The company says today that this fund will give it a “about $ 1 billion” price, it is more than twice the evaluation of the last round. DecemberThe Blomberg Was previously reported that the ORA was To turn off new funds in evaluation of 11 billion dollarsThe

“This new fund is a proof that the ORA is the power of the business and millions of members of the trust keeps us every day.

The company told TechCrunch that it was planned to use new funds for AI and production innovation, introduce new health features and improve its global distribution.

ORA has sold 5.5 million smart rings since launch. Last year has been especially fruitful for this organization, providing more than half of these sales. Smart Ring Manufacturers In 2021 his income was more than doubled, spreading $ 500 million. The company hopes to continue this year, sales are likely to exceed $ 1 billion. According to a report from close The IDC published last yearORA contains more than 5% of the smart ring market.

The company is also greedy for customers of different populations. At the beginning of this week, Oura’s chief commercial officer in Toronto’s elevate conference said that it was that it was In the early twentieth century women are becoming a key market for this organizationThe

ORA has launched its latest device, Ouura Ring Last October 4The Earlier this month, the company launched the ceramic version of the ring with a new AL Chosik charging dock.

Except for health tracking hardware, the company is entering the health examination. This month, the ORA application introduced a new feature called Health Panel in the app that allowed users to book a blood test for $ 99 in one of the 2,5 quest diagnostics labs across the United States when ORA did not suggest treatment, users will be able to see the report on the app and chat with its AI Bot on general advice.

The new blood test feature has also driven Oura to Oura against Startups like hoop, which was launched A similar feature of this monthAs well as the ring manufacturers like Ultrahuma And Samsung,