Spotify partners with Netflix for video podcast distribution deal

Spotify has been bringing his video podcasts to Netflix from next year, the company announced on Tuesday. Under the company’s pressure to further expand the company’s video content selection and enhance its ads, Spotify has announced a partnership with Netflix, which will display the video podcasts selected in the popular streaming service.

During the launch, Netflix-Spotify Partnership will bring a revised election of sports, culture, lifestyle and real crime podcasts from SpotiFi Studios and The Ringer to Netflix. Over time, Spotify will see spatifi adding more podcasts than other studios and genres in this agreement, Spotify said.

This move begins with the extended focus of Spotify in video podcasts, starting to launch the tools that make it possible for anyone Publish their shows as videosThe In the past one year, the company has added enthusiasm that paid to the Podcaster Host for their popular videos Launched a partner program So hosts can cash their video content in a challenge to YouTube.

Spotify also recently created several social equipment that hosts hosts to involve their audience Poll, questionnaire, CommentAnd more.

Spotifi’s interest in streaming video comes after a large transfer of his podcast technique in 2023, which includes Trim, With Chief Content and Business Officer Don Austroff, who led its podcast initiative. During the service Austph, spatifi had invested billions in podcasts, bought the studios Percust, Ringer, And Gemlet Media, And signing with big names like exclusive podcast Joe And Alex CooperWhich has expired after that.

However, Spotify investment requires a new strategy, failed to become profit enough. Especially the General Z users provides more opportunities for video ads products and more opportunities for cashing, the company now believes. As Question 2 2025The company has said that its service now has more than 430,000 video podcasts and video costs since 2024 are increasing 20x faster than only audio-use. More than 350 million Spotify users have also stirred a video on his platform, over the years.

Reached for comments, Spotify refuses to share the details of his contract with Netflix in sharing advertising or cashing.

Initially, the video podcasts of Spotify will be available for users in the United States early 2026. Other global markets will follow.

“This partnership has identified a new chapter for podcasting,” the Spotify VP and Podcast head, Roman Wasenmela said in a announcement. “Together with Netflix, we are expanding the invention, the stories of the creators to reach new audiences and give fans the opportunity to feel their favorite stories and give their expected preferences the opportunity to expect them to expected.

Spotifi’s stock has declined after The end earnings reveal In July, the company’s ad-supported revenue has declined despite the growing users and customer base. The company said in investors at the time that it still believes in its overall strategy and its programmatic advertising power to turn business.

The following spotify shows distributing partnerships:

• Bill Simmons Podcast
• Jach Low Show
• McChe
• Fairway Rolin ‘
• Disagreement
• Ringer F1 Show
• Ringer Fantasy Football Show
• Ringer NFL Show
• Ringer NBA show
• Rewachables
• Pic
• Dave Chang Show
• Recipe
• Disconnected
• Conspiracy theory
• Serial killer