Sheryl Sandberg-backed Flint wants to use AI to autonomously build and update websites

Sometimes, when you were part of the process for a while, you could only identify what’s wrong. This was the case of Michel Lim, who was the one who ran WarpLast year, the marketing attempt, realized that the company was not updating its website quickly.

He noticed that potential customers were asking all kinds of questions about Warp offers and other AI bots asking all kinds of questions, but the information they wanted, as compared to a new contestant, was not available on the startup website. Lim felt that the next generation of AI agents would be more criticized by the internet crawling for users to be actively crawling to collect the intelligence.

It was clear that the warp was needed to add more content, but a time consuming task to create and upload each additional web page was a design agency and multiple people across different categories.

He told TechCrunch, “Marketers cannot just wait a month to create the page for the design and development teams.” “To capture your consumers’ needs with the AI ​​engines you need to create a much faster than ever” “

Lim, who planned to launch a startup for a long time, recognized that it was quickly a problem that needed to solve. Thus, in March, he is co-founded FlintAn AI platform that allows you to set up websites that update them. Max Levelns, an engineer who joined him in the attempt, had earlier led the simulation and infrastructure team for autonomous vehicles startup Nooro.

Tuesday, Flint emerged with the $ 5 million seed fund from stealth mode. The investment was led by Axel and saw Sherill Sandberg’s funds, Sandberg Bernthal Ventures Partners and existing Backer Neo’s participation.

The goal of Flint is to create websites that constantly make themselves favorable, perform their own A/B tests and dynamically learn from both the audience and the market trend such as sudden interest in specific keywords. The goal of Flint is to create customized pages to each viewer, much like Amazon shows you the recommendations of customized products.

It was said that Flint’s technology is not yet ready to do everything. “Now, users still have to say what they want to make,” said Lim.

In the current size of it, once the parameters are set, Flint can automatically create a web page design and layout, interactive elements (like tables and buttons) and also provide form tracking and advertising optimization. Lim claims that the platform can do these at “about a day”, though he has not given any more details.

“At the moment, customers provide their own copy,” said Lim. He also added that the effectiveness of writing Flint is about a year away, but future versions will give customers the option of writing AI text.

Even in addition, Lim claims that straping a page with all the ingredients required in one day is already a big time for its customers.

Flint says it does not design anything sites or “sibling code”. For existing websites, its technology creates full coded web pages compatible with the design and analyzes the appearance and feelings of setting up.

Startup is already working with customers like knowledge, model and graphite, for which it has created live pages. You can see Windsorf is here, The model’s siteAnd This is what it looks like in the graphiteThe

Flint’s ambition is to help the marketers of fast growing startups and Fortune 500 companies to increase the visibility of their websites and create content.

Focus on selling in CMOs is that Sherill has made Sandberg so excited to join Sandberg as an investor. “I would like to think of him as the one who has influenced him the way the Internet has been monetized in the last decade,” Lim said. “

According to Lim, Sandberg immediately realized Flint’s vision. “I was showing him this deck, and I was sharing how, in my personal experience, it took five months to create an A/B exam to increase our Google advertisement 10%,” said Lim. “And then she stopped me, [and] He said, ‘Michelle, it was 5 people who had to do it. “