I Used Squarespace’s Blueprint AI to Design a Website

Squarespace via Jacob Roach

There’s plenty to explore later in the Squarespace editor, but Blueprint AI walks you into the editor with a clear vision of what your site is and how it should look. Squarespace likes to highlight its award-winning templates, and they look great, but often only in certain contexts. For example, the Tantillo template is bold, direct and colorful, but works much better as a template for a restaurant website than a photographer’s portfolio.

Blueprint can combine elements from other templates in a way that makes sense, as well as populate your website with AI-generated content. Even if an AI-generated website isn’t the final destination—and it really shouldn’t be—Blueprint offers a great starting point. You can get a mockup of content, design, and layout by answering a few questions and making a few simple choices, and you’re left with a website that needs a few odds and ends tightened up. It’s much faster than solidifying a template into something functional.

Using Squarespace website builder

Squarespace via Jacob Roach

Although Squarespace describes Blueprint as an AI website builder, it’s not some separate tool that lives independently of Squarespace’s main website builder. Once your website is created, you’ll be booted into the Squarespace dashboard, where you can further customize your site, change design templates, manage your SEO settings, and more.

Being able to use standard website builders is what sets Blueprint apart. For my website, I created a fake online retail store called Goofy Garments, and I didn’t have to change much in the editor. I switched to a slightly different layout for the website headers, changed the font in a section that was hard to read, added a login page, and I was done.

Make no mistake, the AI-generated copy wasn’t perfect, and the AI-generated images of generic clothes looked like they were created by AI. But I am able to put everything together very quickly. Instead of worrying about image spacing, font size and linking buttons correctly, everything is ready; I will just drop what I need. Blueprint even set up a handful of preset product listings that were ready to go with images and a description.