YouTube’s likeness detection technology has officially launched

YouTube published Similar detection technology was officially rolled out to eligible creators in the YouTube Partner Program following a pilot phase on Tuesday. The technology allows creators to request the removal of AI-generated content that uses their likeness.

This is the first wave of the rollout, a YouTube spokesperson told TechCrunch, with eligible creators receiving the email this morning.

YouTube’s recognition technology identifies and manages AI-generated content to match the creator’s appearance and voice.

The technology is designed to prevent people from abusing their likeness, endorsing products and services they don’t agree to, or spreading misinformation. There have been plenty of examples of similar abuses of AI by companies in recent years electro YouTuber is using an AI clone of Jeff Gierling’s voice to promote his product

on it Creator Insider Channels, companies provide instructions on how manufacturers can use the technology. To begin the onboarding process, creators must go to the “Likeness” tab, consent to data processing, and use their smartphone to scan a QR code displayed on the screen, which will take them to a web page for identity verification. This process requires a photo ID and a short selfie video

Once YouTube grants access to use this tool, creators can view all detected videos and submit a takedown request in accordance with YouTube’s privacy guidelines, or they can make a copyright request. There is also an option to archive the video.

Creators can opt out of using the technology at any time, and YouTube will stop scanning videos 24 hours after doing so.

Likeness detection technology has been in pilot mode since earlier this year. First YouTube announcement Last year it partnered with Creative Artists Agency (CAA) to help celebrities, athletes and creators identify content that uses their AI-generated likenesses on the platform.

YouTube in April expressed his support For the law referred to as No fake lawswhich seeks to address the problem of AI-generated replicants imitating a person’s image or voice to deceive others and create malicious content.