Real Estate Is Entering Its AI Slop Era

As you hunt through real estate In a new home listing in Franklin, Tennessee, you come across a vertical video showing spacious rooms featuring a four-poster bed, a fully stocked wine cellar and a soaking tub. In the corner of the video, a smiling real estate agent narrates the path to your dream home in soothing tones. It looks perfect—maybe a little too perfect.

caught? The video has it all Created by AI. The real property is completely empty, and the luxury furniture is a product of virtual staging. Realtor voice-overs and expressions are born from text prompts. Even the camera’s slow pan in each room is orchestrated by AI, as there was no actual video camera involved.

Alok Gupta, a former product manager at Facebook and a software engineer at Snapchat, says a real estate agent “can build exactly that, in minutes.” AutoreelAn app that allows realtors to turn images from their property listings into videos He said 500 to 1,000 new listing videos are being created with AutoReel every day, with realtors using the technology to market thousands of properties in the U.S. and even New Zealand and India.

It is one of many AI tools, including better known ones like OpenAI’s ChatGPT and Google’s Gemini, that are fast Reshaping the real estate industry In something that is not necessarily, well, real.

“I’ve been at a few conferences over the last few weeks, and just anecdotally, we’d ask how many out of 100 people in the audience are using AI, and I’d say 80 to 90 percent raise their hands,” said Dan Weissman, director of innovation strategy at the National Association of Realtors, the largest in the US real estate trade. “We’re seeing this huge increase in people using it.”

Like most industries, the biggest names in it are rushing to embrace a wave of productivity AI products that make big promises about increasing productivity, reducing costs, and revolutionizing every aspect of the consumer experience. But when it comes to renting or buying a home, typically the most expensive part of an adult’s life, the use of AI-generated photos, videos and listing descriptions can make the process seem more risky.

Elizabeth, a homeowner in rural Michigan who did not want her last name used due to privacy concerns, monitors local real estate listings to keep up with the value of her own home.