OnlyFans Goes to Business School

Only fans tapped Founder of an underwear company and former nude model to launch business classes on the platform.

Rachel McCrary, longtime lingerie designer and company founder Spice rackOnlyFans is launching four videos on Wednesday The videos are quite different from the usual OnlyFans fare They will focus on pitching investors, building a brand and navigating being an entrepreneur as a woman, McCrary told Wired. More videos will follow. She’s also developing a Spice Rack x OnlyFans clothing line that will launch on the site later this year.

This step is the first entry for fans only Creating content Focuses only on building a business. This is part of the platform’s continued push to complement work-safe content This is familiar content for adults.

“OnlyFans is a community of over 4 million creator businesses, so it makes sense that we’re the perfect platform for entrepreneurs to share tips,” Keily Blair, CEO of OnlyFans, said in a statement to WIRED. “As we’ve seen in other genres like comedy and sports, it only takes one creator to recognize the opportunity and others will follow.”

McCrary, 48, said he met Blair at the tech conference Summit Baja last November, when they came up with the idea.

As a former Suicide Girl — a community of alt pin-up girls founded in the early 2000s — she says she felt tainted by her past while working in corporate fashion. At one of her jobs, she says her co-workers saw her Suicide Girls photos while she was at work.

“I just wanted to start crying,” she says.

She then decided to launch her own business, but “by pitching underwear to tech VCs, I already felt like I had to prove myself more,” McCrary says. Inc. according to Only 1 percent of VC-funded companies were run entirely by women in 2024 Spice Rack, which McCrary said, Sequoia Partners China and Mooker Capital are among them.

“Being naked on the Internet and raising venture capital from the world’s largest fund is a very rare Venn diagram,” McCrary said, adding that Onlyfans was already looking to expand into more non-adult content. “We decided to organize a masterclass of business classes.” The first two classes will be free, others will require a subscription to McCrary’s page.

Over the years, McCrary said, many young women, including sex workers, have contacted her, seeking advice on how to start their own businesses or move away from adult content. After revealing her past as a suicide girl at a panel in 2022, she said, an adult content creator approached her and said, “I didn’t know you were naked on the Internet, and it made me think I could have a career after this.”