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In the beginning Every year in January, the consumer technology industry descends on the desert boomtown of Las Vegas, Nevada. CES. With more than 138,000 attendees and 2.5 million square feet of floor space, the trade show is the largest technology industry event in the world. It is primarily a place for businesses – startups, multinationals, retailers, distributors and financiers – to connect. But the show is also open to the press and the general public, so everyone is vying for each other’s attention, eyeballs and wallets. The levels of glitz and spectacle, especially in big-budget booths for big companies, are astronomical.
Photographer Tristan deBrauwere has been on the ground in Las Vegas all week shooting the show for Wired; look at her three Photo gallery For highlights of his work. Today, Tristan takes us behind the scenes to show us that even at its robotic, vibrating, internet-connected core, CES is still a show where humanity reigns supreme.
