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Honda believes in you Want to talk to your car?
The Japanese automaker this week shared new details about its 0 Series, its latest foray into electric vehicles. Two EVs, the 0 saloon and the 0 SUV, will debut in 2026, with rounded, offbeat styling that whispers the future. The electrical component is only a small part of the planned invention, Honda Executives promised on stage CES In Las Vegas. In a presentation during the show, Honda electrification chief Katsushi Inoue emphasized the “new level of intelligent vehicle technology” built into the 0 Series.
“Honda’s approach to the art of making things has always been human-centric,” he said, then showed the opposite: a talking robot inside a car.
To show the robot in action, Honda then held screenings A short video It is seen talking closely with a driver his-like system that lives inside its electric car, with chatbots embodied by a Siri-like animation on the dash. “The salon is my companion, always by my side, opening me up to new experiences and expanding my world,” the theoretical salon driver said during the promotional video. “Tell me more about yourself,” said the car. “Sure,” replied the driver.
0 series will come with a new operating system, named Asimo Honda’s path-breaking robot Since the 1980s. This onboard OS is designed to continuously update the driver’s experience according to their preferences. The system will “allow Honda to deliver a personal ownership experience that enhances the joy of driving,” the automaker said in a press release.
Indeed, evidence that automakers hope to reshape the intimate relationship drivers have with their cars was all over Las Vegas.
“This was a theme throughout CES: You’re talking to a machine. You’re not connecting with people,” says Jessica Caldwell, director of insights at Edmonds. “Everywhere you look, there are robots.”
Many automakers and suppliers have made experience and design updates laser focused on adapting to drivers’ preferences through software systems and interiors—and finding new ways to please them inside the closed (and maybe lonely?) cabin.
