Apple brings Store app to Indian market

Apple launched its dedicated Apple Store app in India on Friday, deepening its retail presence in the world’s most populous country as the iPhone maker looks to capitalize on growing consumer demand.

The app, available for download on India’s App Store, allows customers to purchase Apple products directly while receiving personalized shopping recommendations, the company said in a statement. Through the app, users can customize Macs — choosing more powerful processors, additional memory and storage, a feature long requested by customers in India — and schedule easy delivery and pickup for new purchases.

The move comes as Apple works to strengthen its foothold in India, where it opens its doors First physical stores in Mumbai and Delhi in 2023. Company An additional four stores are planned Tech hubs in Bangalore, Pune and other parts of Delhi and Mumbai.

“At Apple, our customers are at the heart of everything we do, and we’re thrilled to launch the Apple Store app to reach even more users in India, deepening our connection,” said Karen Rasmussen, Apple’s head of online retail, in a statement.

The app has separate tabs for products, personalized recommendations and post-purchase support including online setup sessions with Apple experts. Customers can sign up for free training sessions at physical Apple stores and learn about Apple trade-in and financing options, as well as add free engraving to devices like AirPods and iPads in eight languages.

India, the world’s second-largest smartphone market, is slowly becoming an important geography for Apple as it looks to expand its manufacturing base beyond China. The company started assembling iPhones in India in 2017 and has been doing so ever since Expanded manufacturing Through partners including Foxconn and Tata.