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The social network is trying to capitalize on X’s removal ByteDance apps like TikTok and Lemon8 from the US App Store By launching a dedicated vertical video feed.
The company is adding a video tab to the app’s bottom bar to allow users in the US to quickly access video content on the platform.
“An immersive new home for videos is rolling out to users in the US today,” the company said A post on Sunday.
X is already a user Can scroll through short videos Tap a video in the timeline and scroll up. This new tab for videos is just a dedicated section for these videos Plus, this company isn’t there for the first time Tried to create a new home for the video.
Reverse an app the engineer Previously previewed a media tab for videos, but this is the first time X is making an official announcement
Social networks have been focusing on video experiences lately. Last year, it was launched A standalone TV app To show videos from different companies and manufacturers.
With TikTok facing problems in the US, social networks are trying to take advantage of the uncertainty around ByteDance apps that have been declared US meta. Video editing app called Edit To compete with ByteDance’s CapCut, X launched rival BlueSky A custom feed for vertical videos.
