Canva launches its own design model, adds new AI features to the platform

Creative Suite Company Canva Thursday launched its own design model that understands different layers and layouts to power its features today. The company also introduced new product forms, updates to its AI assistant, and the ability to build with coding tools for sheets to create widgets to get repeatable insights.

Canva said it is launching its own basic model, trained on its elements, that will create designs with editable layers and objects compared to a flat image. It said the model works in a variety of formats, including social media posts, presentations, whiteboards and websites.

“We started by creating flat images with diffusion models. Omni Models took it a step further, where you’re able to edit those flat images with a lot of sophistication through prompting. But the tools prompt you on your way to the final result, which for a visual medium, is challenging,” said Canva’s Global Head of Product, Robert Cowalke.

“What we’ve found is the ability to marry this idea of ​​starting with prompts and going far, but being able to iterate directly on their own, is where people want to be.”

Adding more AI features to Canva

The company unveiled an AI assistant called Canva AI A chat-like interface for creating new media Items using prompts earlier this year. The platform now makes that assistant available across screens, including the Design and Material tabs.

Users can mention bots in comments to get text or media suggestions while working on a project with others. Also, the AI ​​tool can now create 3D objects and allows you to copy the art style of a design.

Earlier this year, the company added a spreadsheet product and a feature that lets users create mini apps via prompts. Now, it’s connecting these two products, allowing users to use data stored in spreadsheets and create widgets from there.

Canva also acquired An ad analytics company called MagicBrief Earlier this year. Using its own platform to build with new measurement tools, Canva is launching a full-stack marketing platform called Canva Grow, which uses AI for both asset creation and analytics. It allows marketers to publish their ads directly on platforms like Meta.

New products and features

In addition to the AI ​​features, the Australian design company has announced some new products and features on its platform. Users can now create forms with Canva to get a variety of inputs from their clients or people without using Google Forms

The company is adding email design to the platform for users to create templates and layouts for marketing or package tracking emails that follow the brand aesthetic.

Acquired by Canva Pro design tool Affinity could better compete with Adobe last year. With this release, the company said it is making the tool free for users forever.

Canva is redesigning the Affinity interface to combine vector, pixel, and layout understanding under one interface. And it’s tightly integrating Affinity into Canva so designers can create objects in Pro Tools and take them to later. Users can take advantage of Canva AI to create images or designs within Affinity, the company said.