Fashion retailers partner to offer personalized AI styling tool ‘Ella’

Luxurious membership platform Vivrell, which lets customers hire high-end products, announced on Thursday to launch an AI private The styling tool is known as Ella Wander and FWRD as part of its partnership with fashion retailers.

An example of how the launch is earning AI technology to enhance the fashion industry customer’s experience and one of the first partnerships to be combined to give three retailers a personal AI experience. Revolov and FWRD allow users to shop for designers, while Revolov also has an alternative to pre-polished shopping.

The equipment, Ella, provides a recommendation to the three retailers to make any decoration to buy or rent customers. For example, users can ask for “decoration of a bachelore weekend,” or “what to pack for a trip” and rotate the technology to create the Vivert, FWRD and decoration advice. Users can then check out a vivrel’s cart.

According to the theory, the more Ella uses, the better its suggestions. This is the fashion equivalent to ask Chatzipt what to wear in Miami for a girl’s weekend.

Vivrell’s CEO and co-founder Blake Jefen (which announced $ 62 million Series C earlier this year) told TechCranch that he hopes that Ella “can take pressure on holidays or packing for daily dressing.

“Ella has been working for quite some time,” he told TechCrunch that it took about a year to make and publish the product.

It is actually the second AI equipment of the three companies. Earlier this year, the Vivrell, Revolov and FWRD partnership also turned the full The Look, which suggested the last -minute fashion to complement what is in the customer’s cart in the checkout. Their latest equipment, Ella, however, takes the fashion recommendation game to another level.

Fashion has now been overwhelmed by trying to do personalized shopping for decades. Even the movie “CLULS” in the 90s showed Cher’s picking from its digitalized wardrobe.

This current AI Boom has led to the rapid innovation and democratic access to AI technology, allowing many fashion companies to launch Personalized AI fashion Increase the companies and a few million when doing it.

“We are giving our members as much flexibility and options to provide as much flexibility and options with ALA, with ALA, through non -stop conversations that let you share just as little or as much as talking to a live stylist.” “We are encouraged to be the first brand to re -sale, re -sale and integrate the retail integrated Omonichannel experience.”