Flipkart’s Super.money quietly partners with troubled Juspay as it expands its reach

A financial service platform, which is owned by Walmart, is part of the last year, with a quietly payment infrastructure company Jusp because it has expanded to the direct-to-customer (D2C) checkout and noticed $ 1 million in annual income by 2026.

The partnership comes while the Jospe is redefining after the Pushback faced from large payment companies earlier this year – a dispute that complicates its funding attempt to raise its funds.

Last week, the Super.Mni introduced its D2C checkout product, super.mun bridge, which promises one-click checkout experience of merchants and speeds up one-time passwords and repetition logins to speed up online purchases. The company has not published any technology partners, but TechCrunch has learned that JUSP is strengthening the infrastructure of payment for the latest offer of Super.Man.

This step can help to reach the super.m new customers and create visibility between D2C brands – to expand its presence outside the existing user base of Flipkart and make the brand more familiar with online buyers. Although Super.Man already benefited from the distribution of Flipkart, the checkout product indicates an attempt to establish a distinct identity in a wide e-commerce ecosystem.

The partnership is even more important for Jusp, which is working to regain the ground with Indian merchants. Softbank-supported agencies have lost several after them Payment gateways with Razorp and Cashfree Payments have been removed In January, from Juspee, the merchants called for the adoption of their internal payment processing equipment instead. The fruitout influenced the Jusp’s funding attempt with its most recent round Coming at $ 60 millionThe people known about the matter were reduced from the expectations of about $ 1 million earlier.

Once JUPP was a favorite back -fighter for the payment aggregates, they helped reduce the failure of transaction through the routing platform to pay. The company counted Amazon as a long -lasting client and received a payment aggregator license from the Reserve Bank of India last year. However, as the competition in India’s digital payment space is intensified, players like Razorp, Cashfrey, and Flipkart Spin-off Photos have begun. To limit their own dependence on third -party suppliersInstead of deepening their direct relationship with merchants, it is.

The decision to partner with the Super.Manir juice goes against the broader tendency of their own infrastructure. However, a young fintech still provides a shortcut of D2C integration without creating the ability to provide full-strik from scratch to extend its reach out of Flipkart. It also signals the deepest depth of the consumer transaction of the Super. Moni and the intention of increasing the payment through its platform.

Launched as a payment app in June 2024More than a year Flipkart formally separated from the PhoneopSuper.Mani has since become one of India’s top five UPI (Unified Payment Interfaces) applications according to the transaction. The UPI is the government -backed immediate payment system. The application processes more than four months of transactions per month Data Federal Body operates the UPI system from the National Payment Corporation of India.

In recent months, Fintech players with Amazon Pay and Credit have surpassed the UPI rankings as well as large private banks like Super. Man Axis Bank and ICICI Bank – an important fame for the newly -launched app.

Super.Mano has become the top issue of protected credit cards in India, holding a 10% market shares, according to the art insights shared by a person familiar with information. Customers of these cards need to be dropped by a deposit and currently the Utcars is issued with the small Finance Bank. A source told TechCrunch that the company is trying to expand the business and is in talks with a private sector NDD.

So far, Super.Mani has issued about 300,000 protected cards and is adding about 50,000 new cards every month, the person has added.

Protected Card Business is the center of the Super.Man’s monetization technique, it helps users to transfer revenue-revenue financial products from low-Margine UPI payments. Although the company does not charge for UPI transactions, it uses the volume to cross the customers’ ships and credit cards and high-quality offers such as credit cards and consumer loans.

In contrast to many other UPI-centric fintecs, Super.Mani has kept its burn rate less depending on the distribution of Flipkart instead of heavy marketing. TechCrunch has learned that the company works with a thin team of about 5 to 5 people, which can serve more than 5 million user user’s base, learned TechCrunch.

For Flipkart, Super.Mani officially identified a new push in Fintech after formally spread to the phone. It now works independently under the wide umbrella of Walmart, while dominating India’s UPI landscape on the phone. On the contrary, the Super.Mani is integrated with Flipkart, and directly in the e-commerce ecosystem, and beyond its financial services seems to be concentrated in cashing.

Still, there is flipkart Investment is $ 50 million To start his business in Super. Mon., under the leadership of Prakash Sikaria, who was previously the main experience officer of Flipkart’s customer growth, marketing, advertising and new initiatives, and who established Shopsio. Cyria Flipkart helped to achieve LED products with online travel company’s Claytrips and Flipkart Advertisement and Supercayens, LinkedIn PageThe

However, Super.Mani is trying to raise an external round out of Flipkart. The firm is already in talks with the bankers and the goal is to increase the round in the evaluation of nearly $ 1 billion in the next year, sources have told TechCrunch.

TechCrunch has learned, Super. The firm is targeting more triple than this image in 2026, mainly driven by its protected credit card business and personal NDing, as well as moves through movements with recently launched D2C checkout products.

It was said that Super.Mani is currently in the early stages of monetization and will probably face intense competition from established players like Phoneop, Google Pay and Razorpi – each of whom is making or protecting their own payment infrastructure. The ability to convert the UPI scale into a sustainable earnings, especially through NDING, and checkout infrastructure, will determine whether it can become a second big fintech success in Flipkart – or now its partner JUSPE may face the same ecosystem pressure.

Bimal Kumar, co-founder and CEO of Flipkart, Cyria and Jusp, did not respond to the request for the comment.