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Hinge today launched a new AI-powered feature called “Prompt Feedback,” which aims to improve your dating profile by analyzing how you answer prompts and assessing whether it needs to be more specific or authentic.
Powered by OpenAI’s GPT-4o Mini, Prompt Feedback evaluates each response and provides personalized suggestions tailored to help you share interesting details about yourself, which can lead to more engaging conversations.
Instead of telling you exactly what to write, however, the AI offers three levels of guidance: “Go a little deeper,” “Try a small change,” and “Great answer.” The “Great Answer” rating tells you to keep your response as is, while other levels offer more specific suggestions, such as, “Try adding a specific genre or favorite artist to show more personality.”
Prompt Feedback aims to solve a frequent problem among singles using dating apps: Too many profiles show similar, cliche responses. For example, a common response is, “The best way to ask me is: Ask me,” which can be dull and not attract many responses. According to a survey of users, 63% of daters struggle with what to write in their profile, often resorting to stereotypical answers that don’t truly reflect who they are.
The new feature comes amid a difficult time for online dating, as users feel frustrated by relentless swiping, conversations that don’t progress and frequent ghosting. While Hinge aims to improve the overall app experience with AI tools, some users may be skeptical, as they may not feel comfortable knowing that AI has played a role in connecting them with potential matches.
Parent company Match Group is investing about $20 million to $30 million in AI, one of its most recent ventures AI photo selector tool For Tinder to help users select photos that predict better performance on their profiles. The company has partnered with OpenAI last year
