Life360 ventures into pet tech with the launch of a new GPS tracker

Family safety app Life360 is venturing into pet technology with the launch of its new tracking device, Pet GPS. Designed to attach to a collar or harness, this new device aims to give pet owners peace of mind by providing real-time location updates for their dogs and cats.

Introducing Pet GPS seems like a natural evolution for Life360, especially with its following acquisition Tracking device company Tile in 2021 Ability to find items in its app with the ability to assign a tile tracker to their pet.

Retailing at $49.99, Life360’s Pet GPS stands out as the priciest offering in its lineup. However, it comes with several features that pet owners may find worthwhile.

Key features include geofencing (virtual boundary warnings), escape alerts and access to a Pet Finder network. Pet owners can set up safe zones, and if a pet leaves, an escape alert will be triggered.

Users can alert nearby communities about a lost pet. When issuing a lost pet alert, the app shares important information with nearby members, such as the pet’s name, photo, breed and emergency contact details.

Life360 says its network has more than 88 million members, providing a significant community to help users find their lost pets.

The pet tracker combines cellular, GPS, Wi-Fi and Bluetooth to provide the most accurate location, updating every 2 to 4 seconds when the pet is away from home.

Other helpful features include a built-in light, which can be activated via the app to find pets in the dark. The device also has a chime noise function, which allows owners to call their pets when needed — like when they’re taking too long to relieve themselves in the yard or they’re hiding under the couch.

With an IP68 rating, Life360 says the device is water-resistant, dust-resistant and pet-bite resistant.

The device comes with a charger with a battery life of up to 14 days There’s also a “Bluetooth Reserve Mode,” which extends battery life to keep a pet locatable for up to six months.

Life360’s Pet GPS comes in three colors: pink, navy and black. It is available for purchase in the US, UK, Canada, Australia and New Zealand Life360.com. To access all features, users need a Gold ($14.99/month) or Platinum ($24.99/month) subscription.