Meta’s ‘community notes’ model doesn’t apply to paid ads, WSJ By Reuters

(Reuters) – Facebook parent Meta’s (NASDAQ: ) “community notes,” similar to those used on social media platform X owned by Elon Musk, will no longer apply to paid ads when they arrive later this year, the Wall Street Journal reported. on Thursday.

Community notes on Meta platforms will be activated for organic content, the report said, citing a Meta staff message to ad buyers. Organic content is posts that have not been paid to promote meta.

Features of the program are subject to change, the report said, adding that brand and influencer organic posts may not be subject to community notices when they first go live.

In the description of the meta spokesperson.

In response to the report, a Meta spokesperson said, “Any confirmations we’ve made publicly about how the product works are pure speculation.”

In Meta’s biggest overhaul of its approach to managing political content, the company announced last week that it was abandoning its US fact-checking program and planning a “community notes” system ahead of the inauguration of US President-elect Donald Trump.

The social media company will launch the “Community Notes” phase in the US in the next two months and update the model later in the year.