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Speaking at the TechCrunch Disrupt 2025 conference on Tuesday, CTO Elizabeth Stone said Netflix is looking at vertical video as a way to experiment with new content types. The executive noted that the company doesn’t want to compete directly with apps like TikTok or other short-form drama apps, but admitted there are more ways Netflix can take advantage of the mobile platform.
In response to a question about the competitive landscape in mobile, Stone agreed that sometimes consumers are looking for something similar to Netflix’s offerings, such as a TV show, movie or game, but other times they want “something more food worthy.”
At this point, Netflix needs to be able to offer a “broader variety of content,” he said.
“We’re testing a vertical video feed on mobile devices that starts to reimagine what mobile is and connect with consumers where they are now and how they’re using mobile today.”
that feeding, It was announced earlier this year As a test, allow members to scroll through the original title clips. The goal is to motivate Netflix users to watch shows or movies.
However, the company may have bigger plans for how that feed can be used, Stone’s comments suggested.
Executive directed Moments, a video clipping feature Netflix app that allows users to clip and share their favorite scenes from a show or movie.
There’s also the possibility of seeding those short clips in the vertical video feed, but Stone didn’t directly confirm the plan. Instead, he said more vaguely that the company would experiment with “different types of content” that could be in vertical feeds, as well as “different ways to clip and share content.”
“We’re innovating in Moments, which allows social connection with some content by allowing a member to take a clip and share it with their networks,” he said. Adding that feature is a kind of short-form experience.
“But[Netflix]wants to copy what TikTok or others are doing because we believe there is a specific type of entertainment—moments of reality—that our members have. That’s especially valuable and we really want to focus on that as opposed to trying to be everything at every moment which I think should be part of the Christina Cent.[Netflix”isnotintendingtocopyorchaseexactlywhataTikTokorothersaredoingbecausewethinkthatthere’scertaintypeofentertainment—ormomentoftruth—that’sespeciallyvaluabletoourmembersandwereallywanttobefocusedthereversustryingtobeallthingsateverymomentwhichIdon’tthinkneedstobeacorepartofthestrategy”Stoneadded[Netflix”টিকটকবাঅন্যরাযাকরছেতাঅনুলিপিবাতাড়াকরারইচ্ছাকরছেনাকারণআমরামনেকরিএকটিনির্দিষ্টধরনেরবিনোদনআছে—বাসত্যেরমুহূর্ত—যাআমাদেরসদস্যদেরজন্যবিশেষভাবেমূল্যবানএবংআমরাসত্যিইসেখানেফোকাসকরতেচাইপ্রতিমুহূর্তেসবকিছুহওয়ারচেষ্টাকরারবিপরীতেযাআমিমনেকরিনাসেন্টেরঅংশহিসেবেযোগকরাদরকার।[Netflix”isnotintendingtocopyorchaseexactlywhataTikTokorothersaredoingbecausewethinkthatthere’sacertaintypeofentertainment—ormomentoftruth—that’sespeciallyvaluabletoourmembersandwereallywanttobefocusedthereversustryingtobeallthingsateverymomentwhichIdon’tthinkneedstobeacorepartofthestrategy”Stoneadded
Another experiment involved podcasts, thanks to Netflix Recent deal with Spotify for podcast distribution on its platform.
“We’ll use some of these new canvases, like vertical video, to start experimenting with new content types — and that includes something we recently announced, which is podcasts,” Stone added, noting that some podcast content will be co-exclusive across Netflix and Spotify and come to life on both mobile and TV.
The executive said users will see these tests over the next few quarters and throughout 2026.
