Reddit expands its AI-powered search to five new languages

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Reddit announced Thursday that it is expanding its AI-powered search experience to five new languages: French, German, Spanish, Italian and Portuguese. With this expansion, the feature is now available in countries like Brazil, France, Germany, Spain, Mexico and Italy.

Users who set one of these languages ​​as their default instead of English, can now chat with the AI ​​in a question-and-answer format. Reddit uses one Google AI model To get the feature.

Reddit first debut Last year AI-powered search And working to expand it in various ways. The feature is part of Reddit Answers, which sits alongside the platform’s traditional search.

Reddit CEO Steve Huffman said in august Reddit searches have more than 70 million weekly users, while Reddit answers are used by more than 6 million people. He also discussed plans to consolidate the search experience during the company’s quarterly earnings call.

Q&A-style search and chat interfaces are gaining popularity since ChatGPT integrated web search. Current search engine preference Google And brave Introduced similar features to improve user engagement and retention. There are also new startups like Perplexity has gained steam With a chat-based search interface.

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