Spotify now has half a million video podcasts, which nearly 400M users have watched

Spotify says its video podcasts are growing in customer adoption. In its third quarter earnings report, the company shared that its video podcast catalog has expanded to nearly half a million shows, and more than 390 million users have now streamed a video podcast on the platform.

That number is up 54% year-over-year and also reflects Spotify’s increased investment in the format. In June 2024, The company said it was about 250,000 Video podcasts such as this have developed tools that allow non-hosted podcasters to upload their videos to the platform. The streaming giant allows users to engage with podcasts Commentary, Q&A, and pollsExperience the app More like a social network.

As a result, Spotify says users spending time with video content on Spotify more than doubled year over year, largely driven by video podcasts. Additionally, video podcast consumption has increased by more than 80% Open the Spotify Partner Programor SPP, in January, which empowers eligible creators to monetize their shows in new ways; including Audience-driven payments from Spotify Premium user engagement.

The company recently made an announcement Partnership with Netflix To distribute its video podcasts to a wider audience, including more markets starting in 2026 in the US. Investors did not ask about the specifics of the revenue sharing agreement on the earnings call; However, investors wanted to understand how distributing podcasts outside of the platform would ultimately benefit Spotify.

According to incoming co-CEO Alex Norstrom, the move is to focus Spotify as a distribution hub for creators.

“We think … that when creators win, we win, and creators optimize to create their best shows and interviews, which is really what they’re focusing on,” Norstrom told investors and analysts. “They wanted to syndicate everywhere. And we believe, of course, in helping them reach audiences in as many places as possible, which is consistent with our core philosophy of being creator-first.”

Later, co-CEO Gustav Söderström suggested that allowing creators to stay on both Spotify and Netflix gave the company more “revenue opportunities”.

“The way to think about it: It’s part of our overall strategy, and it’s really important that when we build a good user experience, we need to have a very strong builder offering.[ing]” he noted.

Norstrom notes that Spotify podcasts on YouTube have increased awareness of shows and their sources, which has led to net increased usage on Spotify. The company expects the same with Netflix.

Additionally, Spotify said the TV opportunity was a part of the equation — so Recent upgrades of its Apple TV app. As more people can use Spotify across platforms, their usage will increase and this will help Spotify’s advertising business.

The company also noted that it has given advertisers programmatic access to its audio and video inventory, although it acknowledged that 2025 is a “transition year” for its ad business and that it doesn’t expect to see growth improve until the second half of 2026.

The streamer also announced that its monthly active users grew 11% year-over-year to 713 million and revenue was up to 4.27 billion euros ($4.9 billion), beating Wall Street expectations. The company saw a net profit of €899 million ($1 billion) this quarter.

But stock slipped After the opening bell on Tuesday, Wall Street’s concerns over Spotify’s mixed guidance for the fourth quarter.