Strava eyes IPO as Gen Z trades dating apps for running clubs

StrawThe 16 -year -old fitness tracking app is ready for the public, Report to the Financial TimesThe

CEO Michael Martin told FT that the San Francisco company planned to enroll “at one stage” by monitoring capital for further acquisition. Sikoia Capital, TCV and Jackson Square Venture’s supported agency was the latest valuable $ 2.2 billion In May

Strava certainly has the wind behind it, of course. According to the Censor Tower, the user base of the app exploded between 50 million monthly active users in 2025-the nearest contestant to download about 80% year after year.

Strava growth is in line with a cultural change in the ongoing surroundings, especially their teenagers and people of the 20’s finds more alcohol free ways for socialization. Runners support networks (and sometimes, also emphasize the mental health facilities of the search Romance) 2026 London Marathon has applied to 1.1 million people to jump 31% this year.

Straver secret sauce? To turn workouts into social currency with “kudos” and divided comparisons. Censor Tower estimates that customers spent more than $ 180 million at its subscription level by September – an image Strava says that the actual revenue is significantly underestimated. The company also earns sponsored challenges and brand partnerships.