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Backed by Peter Thiel and Donald Trump Jr.’s 1789 Capital, the extended games aim to disrupt the Olympics with a competition that allows athletes to dope. The games, which launch in Las Vegas in May 2026, promise $1 million in prizes for breaking world records and lean on a business model reminiscent of Red Bull’s, which uses spectacles as marketing for advanced products of the future.
Today on TechCrunch equity podcast, spoke with Rebecca Belan Aaron D’SouzaCo-founder and president of Enhanced Games, about the business of enhancement, what it means to create longevity spaces, and who can do it.
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