Tinder will require new users in the US to verify their identity with a selfie 

Dating app giant Tinder announcement on Wednesday that it is expanding its facial verification feature to more users in the United States

The facial verification feature, known as Face Check, requires new users to verify their identity by submitting a short video selfie. The initiative aims to reduce impersonation on the platform and ensure that people are not connected to bots or fake accounts.

Face Check creates a 3D video scan of the user’s face to verify its match with their profile picture. Members who successfully complete the verification process earn a badge on their profile, indicating to others that they have been verified. In addition, the feature detects whether the same face is used on different accounts, providing an additional protection against impersonation and fraudulent profiles.

Tinder says video selfies are deleted after review, but it maintains a “non-reversible, encrypted face map and face vector” that helps verify new photos, spot fraud and stop people from creating duplicate accounts.

The face check feature has already been rolled out in California from Juneas well as in Colombia and Canada. It is now also available in Australia, India and other countries across Southeast Asia.

Face Check will roll out to additional US states in the coming months It will also roll out to other dating apps owned by parent company Match Group in 2026.

Users have been leaving the Tinder app in recent years due to hostile encounters with other users as well as security and privacy issues. The company is facing challenges in generating revenue from its user base, Payments are reporting a 7% drop in users In the second quarter of 2025.

Since launching the feature, Tinder claims to have already seen promising results, including a 60% reduction in exposures of potential “bad actors” and a 40% reduction in the number of “bad actor reports”.

Other companies have also recently launched anti-scam facial recognition tests. For example, meta Uses similar technology to help users regain access to compromised Facebook or Instagram accounts. In addition, bumble Offering photo verification, members need to take a selfie that mimics the pose they’ve chosen to verify.