VLGE is making it easier to world build and shop on Roblox

Early in Evelyn Mora’s career, she realized that fashion designers, although often deeply focused on sustainability, could not stage environmentally friendly large-scale fashion shows.

In 2021, He launched VLGEA gaming and immersive-world-building platform that specializes in working with brands. It allows brands to create their own worlds, fill them with interactive content and games, and export the worlds to other platforms like Roblox. The product is revolutionizing what shopping could be in the future — a world where brands can create interactive worlds to connect with Gen Z instead of hosting fashion shows and filming campaigns.

VLGE has worked with names such as Lancome, Charlotte Tilbury, and Vogue Scandinavia, and has raised a total of $5 million in capital from investors such as Lamont J du Pont of the du Pont family, L’Oréal Group, and the British Fashion Council.

It made headlines for launching the world’s first 3D and gamified fashion week. On Thursday, it announced plans to take things a step further. It said 50 fashion brands will launch their shoppable worlds World Fashion WeekAll powered by VLGE. World Fashion Week is an initiative of VLGE and is supposed to act as a bridge for creators to launch shoppable games on other platforms like Roblox.

This is the brand’s first large-scale activation, Mora said, showing how the platform allows users to create across browsers and, for the first time, on Roblox, in real time. He decided to focus on making Roblox easier to use for brands because of the market potential, he said. VLGE is also compatible with Unreal Engine and is working on compatibility with Meta Horizon World.

“This is significant because Roblox has become the strongest youth frontier in fashion, yet, where world-building has been expensive, technical and complex,” Mora told TechCrunch. “We bridge the gap between e-commerce, gaming and cultural creation to make it instant, affordable, scalable and interoperable.”

In other words, anyone building on VLGE can instantly launch Roblox without needing to know Roblox’s coding language or having any substantive background in technology. “They don’t have to pay thousands and wait months to be turned on.” (It can cost anywhere from $10,000 to $100,000 for a brand to pay an agency to build a world on Roblox.)

VLGE offers four payment tiers: Freemium, and three paid tiers for creators, small businesses, and enterprises, respectively.

Mora is banking on gamified commerce becoming the next frontier in fashion and says VLGE plans to launch an online store, an e-tail store, that will sell both physical items by emerging brands, as well as 3D assets that can be exported to Roblox. The technology demonstrates how the fashion world is trying to harness the growing prominence of games and the immersive world when it comes to connecting with the next generation.

“This moment is not just about fashion, it’s about the infrastructure that will power the next generation of commerce for the new generation,” Mora said.