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(name) An influential, always-male podcast with a podcast that portrays itself as the enemy and antidote to the liberal elite.
“Bro-caster is the opposite of broadcast-caster” is the kind of joke you’d expect from a bro-caster. It’s anti-movement, beautifully sexist in an old-fashioned way, and more pretentious than funny. But women Media Learn to make themselves masters of humor, heterodoxy does not make self-deprecation.
Joe Rogan, one of the world’s most popular podcasters, is a proto-bro. His podcast, launched in 2009, set the template. He has over 14.5 million followers on Spotify. As a YouGov poll In Britain, more than four-fifths of listeners are male, with the majority aged between 18 and 34.
Although Rogan’s political beliefs are hard to pigeonhole, he gives airtime to fringe scientists, political extremists and conspiracy theorists. No one makes an easy trip, the host uses the same cutting strategy on flat-earthers as it does on Donald Trump and Elon Musk. At least part of Rogan’s appeal is the sense that he can easily beat any stranger, no matter how tired they are.
And while Rogan is measured by his support for men’s rights, the bro-cats who have followed his lead are willing to stir up age-old resentments. Andrew Tate, a former kickboxer and self-identified alpha male, is the manosphere’s most famous campaigner, with a brand of venom that resonates throughout his following. School playgrounds.
In mainstream broadcasting, bro-casters can be seen as Howard Stern’s replacement for shock-jocks. Their irreverent, boundary-pushing profanity appeals to Gen X because it comes wrapped in dramatic distance.
Then the wind changed. The resulting chaos of talk radio has been replaced by influencers. There’s no hint of humor in Jordan Peterson’s self-help psychobabble, or Steven Bartlett’s C-suite fist-pumping, or ex-Navy SEAL Sean Ryan’s machismo. They all want to be taken seriously as truth-seekers, who are being admired as the epitome of masculinity. Bro-casting happens when an audience wants answers but has heard enough from experts.
