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Ford is promising a revolution. The company has planned to declare a big on August 11 about the future of its electric vehicle, this is an event it is hiped as a “model t moment”.
A Blog postFord called for his most iconic creation consciousness, the car that “accessible to the people” called “put the world in the wheels”. The message is clear: Ford believes it is on the way to launch a breakthrough EV that is capable and, seriously, both affordable. But what is it?
A new clue, exposed by the site Ford AuthorityIt suggests that Ford’s future revolution will be driven by ghosts from his past. Just a few days before its large announcement, Ford filed a new trademark for the name “Ranchro” to use “electronic vehicles”, namely “pick-up trucks”.
For Ford, this is a familiar playbook. The company has mastered the industry to launch its own archive, to sell a new electrical future from its history, using the names of the favorite, gas-guzzling names. They did it with Mustang Mach-E, the climb of anger from the purists to turn it into a best-selling electronic SUV. They did it again with the F -150 thunderbolt, the name of their most trusted truck attached to their flagship EV pickup. And with The Mavarick, they have recovered another classic name to win the new generation of buyers.
Runchro trademark filing signals that Ford is about to do it again. But this time the bet is even higher. The company is promising “Breakthrough Electric Vehicles” made in the United States. According to the report, Ford is developing a low -cost electric platform that starts with a midsise pickup and refers to underpin the future models. This strategy can give Ford a weapon in the affordable battle of EV, even a challenge, even Tesla has not fully solved.
The raunch nameplate has not been seen on the US road since 1979, but its history is not like anything else in Ford’s lineup. Launched in 1957, the lines between the main runchero cars and the trucks were obsessed, a pickup provided the comfort and style of a sedan with the practicality of the bed. It follows the same way among farmers, traders and California surfers.
It competes with El Chemino of Chevrolet, a part of a wave of the so-called “car-truck hybrids” that found their clan on the Australian “Utes” of the 1930s, which could spread the churchgawar in the morning and in the afternoon.
EV is a “Model T Moment” for Age
Ford is obviously leaning towards the symbol. In the blog post, the company’s heritage team called for the birth of the model T., which made the world accessible to the people and put the world in the wheel. Born in privacy on the third floor of Ford’s picket plant, the model was designed to be universal: from the top of the pike to served as snowmobile, affordable, repaired and adaptable for everything. Ford says it wants to re -create this breakthrough, this time with EVS.
“Ford is now returning to its roots for another model T,” the company wrote. “Ford leaders will share more about our plans to design and combine breakthrough electric vehicles in the United States.”
If Runchro is part of that philosophy, it can bring back the practices and personality of the car-pickup hybrid for the new generation. This time not petrol, powered by electrons. And if history is a guide, the electronic version of the Ranchoro can fill the interval between work and play in a market where most EV pickups still target for size and luxury, not versatility and price.