AI companion apps on track to pull in $120M in 2025

Demand for AI “companion” applications is increasing beyond the big names like Chatzept and Grock. According to new data provided by the app intelligence agency, the worldwide 337 was published in 128 in 128 in active and earning AI fellow applications, AppFiguresThe This subsection of AI market on mobile has now grown $ 82 million in the first half of the year and is on the track to pull over $ 120 million at the end of the year, indicating the firm’s analysis.

In contrast to general-intention chatbots, AI companion applications allow for conversation with custom characters including users, lovers, girlfriends or lovers, characters of the imagination, and more of users. Appfigters are the same defining the market section, describing companion applications that users can contact premedmed or user-for synthetic characters that refers to the real personality.

The popular applications of this place include Replica, Character. AE, Polybooz, Chi and others.

Until July 2025, AI companion applications across the Apple App Store and Google Play have been downloaded 220 million times worldwide. In the first half of 2025, downloads increased 88% of the year, reached 60 million.

Appfigers shrink numbers and discover that until July 2025, AI companion applications have driven the global customer spending $ 221 million. So far this year, these applications have earned 64% more than the same period in 2024.

The top 10% of all AI associate applications produce 89% of the earnings, shows data. Also, about 10% (or 33) of applications have surpassed $ 1 million in the lifetime customer.

In 2024, the category has increased from $ 0.52 to $ 0.66 to $ 0.66 in 2024 for the division so far in 2025.

The dedicated AI companion applications are fairly popular, big companies like Jai are also on the market. In July, AI’s Grock launched AI Associate, Including an anime girl and SingerAs well as a camouflage 3D fox.

Meanwhile, in the recent upgrade of Chatzipt GPT -5 This is the fact that many of its users felt kinship with the old model because they Mourning The loss of their AI colleague, whom they had Rely onThe

To solve these and other concerns about the performance of GPT -5, OpenAI’s CEO Sam Altman brings 4O model back At the same time

Google taped in the market last year, when it Hired character. I’s founder Nom ShazirThe The character.A app is still alive and is still there Ten lakhs Monthly active users.

According to Appfigger data, the most popular AI companion applications are people in search of AI girlfriend. Among the applicable applications in the market today, 17% of the app contains the name “girlfriend” compared with “boyfriend” or “imagination” with 4%. Anim, the soul colleague and lover, the words like others are mentioned less frequently.

Firm notes were probably a few other AI fellow applications launched in the App Stores from 2022, but were later removed after failing to achieve traction in revenue or download. However, they were not factor in its analysis.