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AI referrals on websites still have a way to catch the traffic that Google search is provided but they are growing fast. According to the new information of the market detective supplier On the same webIn June, the AI platforms have created 1.13 billion referrals on top 1000 websites worldwide, which is an image that has increased by 357% since June 2024.
However, Google search is still responsible for most traffic on these sites, accounting as 191 billion referrals at the same time of June 2025.
The news and media are interested in a particular category these days. Online publishers are watching traffic decrease and preparing for one day when they say “Google zero” Stops sending traffic to Google websitesThe
For example, Wall Street Journal recently reported about data that showed AI Overviews were killing traffic on news sitesThe Further, a Pew study the research center This week it has been shown that in a survey of 900 US Google users, about 69,000 search showed 18% of the AI overview, causing users to click on 8% time links. When there was no AI summarizer, users have clicked almost twice or 15% of the time on links.
Similar web has shown that AI referrals of June have increased 70705% since June 2024 on news and media websites. Some sites will naturally rank higher than others who are blocked access to the AI platforms, such as the New York Times models as a result of its litigation with OpenAE for training.
In the News Media Department, Yahoo led 2.5 million AI referrals in June 2021, then Yahoo (1.5M), Reuters (1.5M), The Guardian (1.7M), India Times (1.2 meters) and business inherent (1.5 meters).
In the case of the procedure, AI referrals on the same web count as a domain web referral of AI platform such as ChatzPT, Gemi, DEPSEC, GROK, confusion, clode and liner. Chatzept dominates here, accounting for more than 80% of AI referrals accounting in the top 1000 domains.
The analysis of the company also kept focusing on other departments by excluding news like e-trade, science and education, technology/search/social media, arts and entertainment, business and others.
In e-commerce, the highest referrals of 1.5 meters, 2.5 meters and 1.5 meters were seen on those sites and eBay in June.
Among the top technology and social sites, Google, not surprising, was at the top of the list with 53.1 million referrals in June, then Reddit (11.1M), Facebook (11.0m), Github (7.4M), Microsoft (5.1M), Canva (5.0M), 4.4, 4.4 (4.4).
The analysis excludes the OpenAI website because many of its referrals were from the ChatGPT, pointing to its services.
Throughout all other domains, AI referrals for each category are YouTube (31.2M), Research Gate (3.6M), Jillo (766.2k), Europa.U (992.9k), Wikipedia (10.8M), NIHGOV (1.2M), InvoV (1.2M), InvoV (1.2M), M), Zara (325.6 K).