Amazon kills ‘Inspire,’ its TikTok-style feed for discovering products

Like his ticket, Amazon, short-form video and photo feed are closing “Inspire” which was previously available on its mobile app. The feed allows users to be productive and shopping from content created by the dominant, brand and other customers.

“We regularly evaluate the various features to better align our most important things to our most important topics, and inspiration is no longer available,” said a company spokesperson of the agency confirmed the action on TechCrunch.

This is an interesting time to stop a feature that closely mirrors the tickcock, especially the faces of the Bited-Calcan platform Uncertainty in the United States Inspiration may act as an alternative to seeking product review from Ticketchers for American buyers.

However, Amazon has entered other social channels by reducing its own short video feature requirements. For example, it Partnership with Instagram in November 2023 Meta-owned app is to make it easier to shop directly on its retail website. At the same time, it also Snap Allow users to buy its products from social advertising.

Inspiration was originally Opened In the gradual rise of social trade in 2022.

However, in August 2023, the feature created controversy when Amazon tried to attract the feature of the creators Inviting the selected influencers to submit the videoThe The company has provided $ 12,500 for a maximum of 500 videos or $ 25 for each qualification video. However, many manufacturers felt that this compensation was very low.

Another possible reason for the shutdown of inspire was not adequate manufacturers publishing content, as they could earn more income on other platforms.

Although the company spokesperson did not further explain the argument behind the shutdown, they still mentioned Amazon’s Creator Store Fronts, Curate collections and other ways to get inspiration.

They also refer to its new AI features as their shopping assistant, RufusWhich was launched last year.

“Beyond Amazon we know that customers look for inspiration and product recommendations on social feeds and we are innovating to make the shopping of Amazon products more enjoyable through unmanned social media integration,” added the spokesperson.

Significantly, Amazon is doing a test New features that rewrite buyers If they search any product available in Amazon on websites of other brands.