Amazon launches Lens Live, an AI-powered shopping tool for use in the real world

Amazon is investing further in the experience of AI-driven shopping with Tuesday Launch Of Lens liveIts Amazon Lens Shopping feature is a new AI-driven upgrade that allows customers to discover new products through visual searches, such as competitors Google lens And Pinterest lensThe This tool will also integrate the product insights with Amazon’s AI Shopping Assistant, Rufus, retailer note.

The lens live Amazon will not replace the existing visual search equipment, Amazon lenses, which allows you to take a picture, upload an image or scan a barcode to discover products. Instead, it brings a real-time material to the Amazon lens so that the things you see your phone are in the real world to see the matching products in a swimming carriage at the bottom of the screen.

The addition is one of the different ways that Amazon is earning AI to help online buyers. For the past year or more, the company has removed other features like this AI Assistant Roophus, AI -driven shopping guide, Review of AI-enhanced goods, AI equipment for appropriate clothes looking for, Summary of AI Audio Products, Personalized Shopping RequestAs well as Tools for merchantsThe

Customers are already capitalizing on lens live activities: To see if Amazon has a better deal on the same or similar items while in retail stores in the real world.

When using the new lens live feature, customers can tap any item in their camera view to trigger the feature to focus on that product. If they find a match they like, they (+) can add it to their shopping cart by pressing the (+) plus icon or press the heart icon to save their desire list.

The feature is driven by Amazon Services, which allow machine learning models to deploy scales. It runs to the AWS-directed Amazon OpenSark.

Also, Amazon’s AI-powered shopping assistant Rufus is available in new experience, to see the briefs of customers’ AI-exposed products and the proposed questions of the prompt of the conversation may ask for more about the item. According to Amazon, it allows buyers to research some products and see the product insight before purchasing.

The Lens Live feature is first launched in the Amazon Shopping App in iOS, initially not to say whether the company will expand to other global markets before the “millions” of the US buyers will be rolled out to others in the United States.