Amazon launches personalized shopping prompts as part of its generative AI push

Amazon is infeiting AI to his shopping equipment to encourage customers to purchase more. Organization Declaration Wednesday is a new feature called “Interest” in order to create more personalized and conversation search experiences.

With new features, customers can enter the appropriate prompts in the search bar by reflecting their interest, preferences and even their budget. For example, users can ask for “Model Building Kits and Accessories for Hobby Engineers” or “Coffee Lovers and Gadgets for Coffee Lovers”.

Interest in converting the Traditional Test search engines to understand the questions that can understand the big language models (LLMs), thereby suggesting more relevant products.

Additionally, the equipment works in the background, notifying the new items that match their interest in their interest, as well as providing updates on relevant products, risk and deals.

Currently, interests for a selected group of users in the US on the mobile website under the “ME” tab through the Amazon Shopping App on iOS and Android devices are available.

The company has planned to extend access to more US customers in the coming months.

The feature of interest represents a natural progress for the technology giant because it continues to integrate AI to its app. Feature is already joined with a host of AI-driven features on Amazon with AI Shopping Assistant Rufus, AI Shopping Guide, Summary review, AI-exposed product dataAnd more.

Also, several more companies can follow the case to enhance shopping experience for customers and some have already started doing it.

For example, Google recently upgraded its shopping tab, a “launched”Vision match“Tools that let buyers describe a garment that imagine them imagine, the AI ​​suggests similar ideas on the basis of it IT has turned on it AI short equipment To supply the data to the product.