AMD takes aim at Nvidia’s AI hardware dominance with Brium acquisition

The latest acquisition of AMD can help reduce the domination of the Nvidia market in the case of AI hardware.

Semiconductor giant AMD announced on Wednesday This has acquired AI Software Optimization Startup BraiumThe The terms of the agreement were not published.

Bria is a startup that seems to be present in stealth mode. Startup creates machine learning applications to enable AI assumptions, using a trained AI model process to draw decisions from new data, covers different hardware options, according to a blog post BreaterThe

This jargon is somewhat cut, the Brum AI software can help work with different AI hardware that is more than it can be designed.

In a press release, the AMD says that the acquisition of Briam will help “create a high-performance, open the AI ​​software ecosystem that empower developers and drives innovation.” “

Although AMD says that this acquisition helps to create a more open AI ecosystem, which is not wrong, it seems clear that it is also clear to help AMD to overcome one of its largest road blocks: a large percentage of AI software is designed for Nvidia hardware and chips.

Briam’s only blog post, which was published in November 2021, talked about the dependence of the industry in Nvidia and the AMD was specially called.

“In recent years, the hardware industry is moving towards the effective alternative supply to NVDia Hardware for the hardware industry server-off assumption,” the blog post has read. “AMD’s instincts provide powerful performance features like GPUs, but it is a challenge to use the performance as a performance in practice is generally tune in to the Nvidia GPU in keeping in mind. In the braium, we wish to enable efficiently. [model] Assumes across a range of hardware architecture. “

According to the press release, it is the fourth strategic acquisition of AMD in the last two years towards the goal of encouraging open source AI ecosystem. The company had earlier acquired Silo there (At July 2024), Node.A. (October 2023), and Mipsology (August 2023).

TechCrunch has reached AMD for more information.