Apple iPhone designer Sir Johnny Ive joins Chatgpt-Maker Openai

Sir Johnny Ive, the extremely influential British designer, responsible for the appearance of Apple’s most emblematic and successful products, joins Openai.

The boss Sam Altman said he was “excited” for partnering with the man whom he called “the biggest designer in the world.”

Openai, the Chatgpt manufacturer, buys the launch of Sir Johnny, IO, in a $ 6.5 billion deal (4.7 billion British pounds).

Mr Altman said he was excited to “try to create a new generation of AI-driven computers.”

Sir Johnny – who has designed iMac, iPod, iPhone and iPad – will “take on the deep design and creative responsibilities” in the company, the two companies said in a messageS

The AI ​​software has made rapid progress in recent years, headed by Chatgpt.

But the development of new hardware based on it turned out to be more challenging – with several recent attempts to be interested in users and Attracting ridicule of reviewersS

However, Altman has talked about his confidence that this partnership can succeed where others have failed.

“I think, He said in a video that accompanies the message.

Sir Johnny said he believes the world is on the edge of a new generation of technology.

It may not be long as long as this new “family of devices” from the couple has no effect.

“The first one we work for, I think it just completely captures our imagination,” said Sir Johnny.

Altman said he had already tested a prototype of a new device designed by Sir Johnny and his team, and he believes it is “the most technological work that the world will ever see.”

Sir Johnny works for Apple 27 yearsAid to revive the company with innovative products, including iPhone and iPod.

He also designed IMAC in 1998 and iPad in 2010

When Sir Yoni left the company in 2019, Apple CEO Tim Cook described it as “the only figure in the design world and his role in the revival of Apple could not be overestimated.”

Apple shares fell over 2% after the news of his partnership with Openai.

He left to find his own company LOVEFROM, which worked with companies like Airbnb and Moncler.

In the message of the merger, she stated that Lovefrom was “quiet cooperation” with Openai for two years.

The idea of ​​IO, which Sir Johnny founded last year with others, followed this partnership.

“It has become clear that our ambitions to develop, engineer and produce a new family of products have required a whole new company,” said Sir Johnny and G -n Altman.

Openai had a 23% stake in the launch before Wednesday’s message, according to US media.

Ben Wood, Chief Analyst at CCS Insight, told the BBC News that it would be “stupid to bet against Jony Ive, given his remarkable attempt to deliver products that violate the market.”

“There is no doubt that Openai would like to have a direct relationship with its customers rather than providing services through devices made by or powered by Apple, Google or others,” he added.

Several companies like Humane Ai and Rabbit have tried to build Fix the AI ​​era devices.

However, Humane AI founded by former Apple executives, fighting with its AI PIN devicewho have been facing criticism of battery life, heat problems, limited functionality and high costs.

Openai started a wave of investment in AI in 2022 when he discovered Chatgpt.

He continues to embark on new areas, such as shopping and searching, in challenging the established technology giants.

The hardware raid comes as technological rivals such as Meta, Google and Apple also invest in products such as headphones and glasses, with new opportunities due to AI progress.

Additional reporting by Natalie Sherman