As AI kills search traffic, Google launches Offerwall to boost publisher revenue

Google’s AI Search features are Publishers kill trafficSo now the company is offering a possible solution. Thursday, the Tech Giants formally Opened OfferA new tool that allows publishers to create earnings outside of more traffic-dependent alternatives like advertising.

The offerwall publishers allows readers of their site to give different ways to access surveys, advertisements, and more access to their content. Also, Google that publishers say Can add their own options To the offerwall, like signing up for newsletters.

The new feature is available for free after the previous exam with a 1000 publisher over a year over a year.

Google notes that it uses AI to determine when it is to show the offerwall to each site visitors to increase the busyness and income. However publishers can Set their own threshold Before the offerwall appears, if they prefer.

Publishers have tried throughout various products and services before many solutions to the launch of the offerwall. For example, there are micropyments Again and again Failed to leave. Economics do not tend to work, and there is an additional friction in the article that is not appropriate for the readers or publishers to focus on the cost of application and maintenance.

Called a social networking startup post like a Twitter, Supported by A16zMost recently tried to work micropages for publishers, but it is Stopped until the end Due to lack of traction.

In the case of Google, it is working with the third party, SupervisterThe site that allows visitors to pay a small amount for access to online content for a period of time-such as 24 hours, a few days, a week, etc. (now in bit) supports the subscription sign-ups and integrates with Google Ad Manager.

Google note that publishers can also configure the offerwall to include their own logo and initial text, then customize the preferences to present it. There is an option to be enabled by default, view a short ad for the audience’s publisher’s content. This is the only option that has an earning share and on that front it works the same way All advertising directors solveGoogle notes.

Click the visitors to another option Choose from a set that they are interested inWhich is then stored and ads are used for personalization.

Publishers with more integrated solutions can help test the tests with various cashing options without significant time and provision in those tests. Google’s announcement did not share any results of its initial test with publishers or presents a successful case study. However, a study with Google TechCrunch shared that the Sakal Media Group of India applied the offerwall feature on Google Ad Manager Esakal.comAs a result, 20% earning increased and extended impression of 2 million during the three months period.

However in a hurry Report During the test period it was said that publishers saw the average income of 9% after 1 million messages in AdSense to view the awarded ads. Google Ad Manager Customers Saw 5% to 15% lift When using the offerwall. Google also confirms TechCrunch through Email that publishers with offerwalls have seen the average income of 9% during the year over the exam.

Google publishers say Can see Google ADS Manager Reports are metrics related to the offerwall. These include things like earning an estimated offerwall, the number of offers shown message, the successful busyness of the offerwall and the post-office page philosophy.

Updated after publishing with case study and additional metric provided by Google.