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With X CEO Linda Yackerino exitWhich was announced on Wednesday, the company that defined the first social networking to face new competition.
Year after year, the social network owned by Elon Mask has declined as its daily active user base in the second quarter of 2025, according to new data provided by the app intelligence agency Censor towerThe Although the user base of X is still 65% larger than the meta thread and 10 times larger than its next largest competitor, BluskyThe permanent victory of X is not guaranteed in this place.
On the mobile device, there are already hints that threads are catching.
New data from the market detective supplier On the same web Hints published this week Threads are with X’s daily app users In June 2025 on mobile, threads’ mobile apps for iOS and Android saw 115.1 million daily active users, which represent 127.8% of the year after year; X’s growth has reached the daily activities of the X 132 million as X’s growth decreases by 15.2%.
Overall, X’s more prominent web presence is still bigger than the thread.
X also has other benefits, which can create a fascinating battle among the technology giants. In X, the expanded competition from the meta is strong in the users’ busyness and loyal views, despite the open source social networking movement, like bluski and other startups. According to the sensor tower data, the X users spend 31 minutes daily on the platform in the second quarter of 2025, which was almost quadrilateral than the thread in 8 minutes per day.
Plus, in the quarter, X’s Global monthly applications approached users about half (48%) of the platform on a daily basis compared to 33% for threads.
However, threads cannot be calculated yet, only X is the larger reason. Although threads may have less daily active users than X, it is seeing a more powerful growth.
In the past one year, the Global App Daily Active Users of the Threads have increased by 160% over the years, showing the data of the censor tower, driven by the rollout of new features and functions, as well as its relationship with Meta and Instagram, which serves as Faunels as Faunels.
Threads are also laser-centric for enhancing ecology, which is the only means of cashing the application. In April, the meta Threads open the advertisement Its worldwide advertisers and next month The test has been announced for video adsAs well.
The app has the advantage of being part of the meta of Meta, where its tools are already known to the marketers and where it has the ability to tap the maximum amount of ads to the advertisement of almost two decades of Meta.
Under Yackerino, X’s ads have become healthy, However, it has been an unstable journey.
Media and entertainment, shopping and gaming 2025 years-to-date advertisers in vertical
Present 25%, 22%, and 7%of the total US ad cost respectively. Censor Tower says media and entertainment, shopping and gaming vertical advertisers represent 20%, 14%and 2%, while each of these categories has increased since 2022.
Last year, Samsung, Temu, State Farm, MGM, NFL, Robinhood, Flatter, NBA, Mihoo and Microsoft are the top advertisers of US advertising expenditures. This year, Apple, Google, Verizon and Dell X have joined the top brand advertising lineup.
New data from the advertising detective supplier The guideline has also mentioned That US advertising cost has increased by 62% over the year 2025.
The ad is not a zero-century game, but it is hard to get the duality of Meta and Google.
For Meta, the challenge was not that it could turn any profit from a new social networking application, but it had the ability to create a new application that would achieve traction with customers. For years, it doesn’t look like it will be. The only successful new applications of the company were it as it was like Instagram and WhatsApp.
Meanwhile, the previous attempt to create a new social networking app has almost completely failed completely, resulting in the experimental applications closed Melodious, Superintendent, Move, Gaming, Hello, Laid, Bulletin, Laso, Moments, IGTV, Hobby, Lifetime, Slits, rooms, reft, Informed, PaperAnd others, including acquisition TBHThe
It has changed with threads, which has gained the use of Instagram’s user base in bootstrap growth and now using Facebook and Instagram applications to run the clicks.
Today, Threads have 350 million monthly active userThe latest income report per Meta. X, a private company, and no need to share metrics in public, but the musk has earlier claimed that x There are 600 million Monthly active user.