Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
At the end WWLUDC 2025 Monday is the keynoteThe company literally sang praise to the app developers as a singer-songwriter Allen Stone Ridiculously turned customers’ positive App Store reviews into a song song in a melody song titled “5 out of 6”.
“The best app I kept my sad eyes,” he painted. “It’s not any app it is a part of the art” ”
What Apple did not mention, however, had been in turmoil for the past few years for its developer, or more broadly, why their developers should have confidence in an organization that fights them for each nickel and dime and fight them when they fail another way.
In recent years, the Capartino-based Tech Giant has kept its application developed community through the ringer because it fought hard against control, suit and any other Its alleged App Store is exclusively fitted attempt By race, law makers and courts.
Meanwhile, it has not yet provided the progress of some of the main technologies that can modernize developers for the AI ​​era.
In March, it is Delay Its “more personalized,” AI-driven Siri, was displayed on the WWLDCC last year. Apple Simply acknowledged it in a brief During this year’s keynote, when software engineering SVP Craig Federaighi said that the work to meet Apple’s high bar was “more time”.
In the WWLUDC, Apple’s dispersed AI -related features related to Google AI is already thereLike Apple AI-driven translation featuresAlthough it tried to separate from Google by providing lyric translation to Apple music. Apple’s AI-powered visual intelligence feature was also displayed on Google app for the outcome of the image, something that seems more native to Android devices such as innovation. Circle to search, Lens, Visual search in the videoAnd more.
Elsewhere, Apple has reduced the demand for developers for AI with further integration with OpenAI technology, such as addition Chatzept on Apple’s Image Playground App And for Coding assistance in Excode. However no agreement has been announced with other AI suppliers, despite Rumor that Google Gemi Integration Were on the way and Apple was Ethnographic To an AI-powered coding assistance tool.
Apple has also created its scripting and automation applications Shortcuts are easy to use with addition to AI featuresHowever, it was felt more like a stop-gap on power users until an AI Serie could take action on their applications.
Then there was the silence of the deaf with the growing controversial App Store Commissions.
For example, Apple is fresh off in the United States Fortnite Maker is the original loss in his battle with Epic Games It compels the apple Allow now US developers to point to the alternative payment processes on the web, where it cannot be commissioned.
Nevertheless, Apple has not spent his hour-long speech to talk about how the App Store is the best place to create a business business, or how to spread the scandal that is spreading the scandal. (It has developed some of its developer advantages on the days of the WWLUDC, where it focuses on it Anti-Fad Features And Developer.)
Apple was also launched A Standelone Games AppHowever, the keynote is to focus on consumer benefits – challenges, social features, Apple’s own gaming store, simple access to RKAD – not what it can do for mobile developers.
As some expected Apple did not announce the reduction of its App Store Commission for all developers, the Apple’s in-app payment system was finally valuable for its price.
Although reasonably more developer-centric improvements will be published this week through its developer’s keynote, platform State of the Union and through its various sessions, Apple has lost the opportunity to surprise its developering community by somehow that it has been tightened in the last years.
Instead, the only reference to the varying market mobilization of the App Store Ecosystem so far was a small update of it Directions to Review of ApplicationWhich has removed the word “alternate app marketplace” for “alternate distribution” – a subtle reminder that Apple is just the app “Marketplace” that may exist as its own App Store.
In increasing the business of developers, Apple seemed to be thinking of himself and his own coffs at first. In the initial developer of IOS 26, the App Store opens its search page by default, which means Apple developers are pressing to spend more on its App Store search advertisements to discover.
Other changes are seen by Apple as one of the developers as one of the lever that the company needs to pull for more money when it focuses on rejoicing customers with a new bell and whistle like its interface Design overhall dubbed liquid glassThe
Although its VR Headset has been inspired by Vision Pro, Apple developers did not explain why they should fill their perfectly functional applications This new design guideThe The agency may have at least Hint Liquid glass appears to be an obvious precursor to creating an operating system that will extend the smartphones and tablets to reach new computing platforms like AR glasses.
However, despite the many years of expansion of Bloomberg’s Mark Gurman, Apple’s cultural priority to keep Apple’s privacy from advising it was something other than a new appearance for liquid glass customers.
Cherry App Store reviews (developers know that a system is now a system now by bot and mesh reviews) was trying to lighten the mood in the wrap of the event to wrap the event. It knew that this year’s event would disappoint its developer with its AI delay in the aggressive pursuit of earnings.
The end result has considered the song a performance act of admirers – yS, a real performance! – Apple’s more iPhone shipping and how valuable developers are for Apple’s skills to make customers happy.