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Last year there was clear excitement around Apple’s global development conference (WWLUDC). The company is about to unveil its AI capacity, the technology world is hoping that the company will unveil an AI platform capable of competing with Google and OpenAI. Apple Apple showed at that time, but the follow-threws became frustrating, giving up both the developer and the customer more.
Apple’s broad struggles with AI have become more clear for the past one year. Its ambitions surrounding personalized intelligence have faced a delay and the rollout of its new tools is useless. The vision that Apple sold in 2024-on-divis AI is a paused mixture, to rebuild the Siri interactions and the powerful new developer capacity-not fully implemented.
Apple Feature Saw a stunned rollout that brought a lot of HiccupThe The personalized version of Siri that appears last year has been Has been delayedWhich is important because Apple has made the new Siri as the basis of its AI strategy-a context-conscious assistant that understands the user’s behavior throughout the apps. Without it, the company’s AI standard proposal looks amazingly thin.
This means that the developers could not take full advantage of the new AI-driven Siri and users could not rely on the assistant to perform the application activity as promised. For developers, this is a lost opportunity to create a more interactive, intelligent app experience. For customers, it is another promise incomplete. And for Apple, it raises concerns over how competitively compared its AI stack with increasingly strong rivals like Open, Google and Microsoft.
With W. of W. 2025 Now right around the corner, expected for customer-facing Apple intelligence features is more careful than last year. Most developers and analysts are now expecting enhanced improvement: AI’s smooth integration of AI in domestic applications and equipment that developers enable the AI ​​to use Apple. (No not expected too much on Siri Front))
One of Apple’s best opportunities is to enable the development of AI-based applications. Rise to equipment like CursorThe replica, and the bolt.New code has made the generation completely easy, helping developers and even non-sectors, living the products fast.
AI-driven applications have received an effective delivery platform to the web. For example, ChatzPT has achieved a lot of traction on the web before launching native applications for iOS and Android. At the same time, tools like WordPress, Hostinggar, CanvaAnd Fig Now let non-technical users create general applications using the natural language prompts. Apple needs to be modernized here too.
Ideally, more developers should be allowed to create apps in the new AI tooling and post on the App Store. It will enrich the iOS app ecosystem and will open new earning opportunities for Apple, which is now more criticized that its App Store has some income Under threatThe
Apple has announced something, but many have not yet been implemented. The Coding Assistant to the Excode Swift Support, was shown last year, however Did not see wide expressionThe Apple is also reported to be working on an ethnographic driven AI coding equipment And by planning to open its access Owner of AI models For developers. The goal is to reduce the barrier to creating iOS applications, both for professionals and newcomers.
However, two things need to be considered: Web’s domination as the application distribution platform and the new rules that prevent Apple from charging fees in the US to pay out the application.
The second part is a special big deal. In April Judge Yavon Gonzalez Rogers asked Apple Remove restrictions around linking with the procedure of paying outward For digital purchases in apps for the US App Store. More importantly, this verdict prevents Apple from collecting any fees to pay this kind of payment. Wednesday, a US court Apple rejected Apple’s appeal to stay in this judgmentThe
This means that the developers will encourage customers to buy subscriptions and add-ons outside the App Store, perhaps at a discount rate compared to their App Store prices.
This verdict may also encourage other regulators to impose similar pressure on Apple and Cool App Store fees to pay a third party. At the beginning of this week, Apple reported that it generated billings and sales $ 1.3 trillion in 2024, Apple is about 90% of that price generation without providing a commission. Even some percent of the remaining $ 5 billion means many billion income for this company.
In all of this, Apple needs to be re -establishing the value of its ecosystem. It is not clear whether Apple will cut its commissions, but it would be interesting to look at what kind of app store features the company launches to make local iOS applications as a more profitable avenue for developers.
As the WWCC 2025 communicates, Apple is in an unusual position to share better stories. Its AI ambitions are challenging not only by fast dynamic competitors, but also by changing legal and economic reality. To succeed, Apple has to show that it can supply it to AI, for the last users and developers who give strength to its ecosystem. Especially in a world where AI accelerates everything, Apple cannot be left behind.