BeReal, which says it has 40M monthly users, is rolling out ads in the US

It is time Berial It is difficult to get a social photo sharing app without selling real or membership. Now, after its $ 500 million Exit the French Mobile Publisher VoodooBerial is rolling ads in the USA

Its primary products include the same dual-camera post style of the app as well as infid ads on the entire day brand techover. The app has already tested ads with companies such as Levir, Nike, Netflix and Amazon but now a complete US ad platform will launch.

The company appointed Ben Moore before Tikatok to lead a US team by focusing on sales, partnerships and growth.

As it wants to dismiss advertisers, Berial TechCrunch told that it has an estimated 5 million monthly active users, including 5 million monthly active users in the United States, saying that 85% of the users of it are General Z. The app further claimed that in the United States, France and Japan – its top markets – 50% of users are active six days a week. (TechCrunch could not verify these figures independently))

The app faces the challenge of being relevant to competitive social natural scenes today where the fads come and go.

Established in 2019, temporary social app did not Flower To 2022, it is after the Round secured in the series of $ 30 million from A16z and Axel. Even Meet And Tick Berial was demanding the capital of the viral.

Censor Tower of Application Intelligence Agency by October 2022 Approximately 53 million people have downloaded the app, though about 9% of users of active Android users opened the app every day. The app hit a cultural milestone when it was Paroded in SNL in the same monthThe

According to the data of the third party analysis firm AppFiguresBerial -to -date iOS and Android have been downloaded 115 million times, 33% of these downloads came from the United States, but over the past few years, the downloads have slowed down from its viral moments. In 2023, the global downloads are approximately 31.5 million, which has declined by 60% for over 2024 years in 2024.