Crocs US Sales breaks out as buyers choose trainers

The price of CROCS shares is immersed as the rubber obstruction manufacturer has revealed a decline in US sales as buyers have chosen to spend on trainers before the World Cup and the Olympics.

The shoes have become a staple in the home during the Covid pandemic and remain up -to -date as celebrities hugged the aesthetics of “ugly” shoes.

However, consumers in North America are buying a “clear athletic trend” before the next year World Cup in the United States, Mexico and Canada and the Los Angeles Olympics in 2028, said CCOri Rhys chief.

He also warned that US customers were “super cautious” due to the high cost of life and the potential impact of Trump’s tariffs.

“They don’t buy, they don’t even go to the shops and we see the traffic down,” said G -n Rees.

US sales fell 6.5% between April and June. Crocs warned of the “concerned” the second half of the year as it reported a loss before taxes. The price of his shares is immersed by 30% to a three -year minimum of $ 73.

Mr Rees said Crocs liked “a particularly wide user base” and other brands perform better “because they are focused exclusively on a high-end user.”

The CROCS low-end user is the most sensitive to increases, the most nervous is and in some cases does not leave the house, “he said.

He said these people do not buy new Crocs, as they worry about how their personal finances will be affected by President Donald Trump’s metropolitan tariffs during US imports.

Susan Hillie, Crocs, said the company will take a $ 40 million shot (£ 29.8 million) for the rest of 2025 due to tariffs.

Mr Rees said, “I think we can change the medium-term impact of tariffs. This will come from the cost savings in our supply chain.”

Crocs said it would continue to retreat from discounting its products, warning that this could have an additional impact on sales.

In China, where the purchase of users is “not strong”, according to G -N -Rees, Crocs is “Bucking That Trend”.

“This brand’s warmth is conditioned by a set of social first digital marketing tactics using key Chinese celebrities,” he said.

He works with three of the largest affecting China Liu Yuxin, Tang Jians and Bye Lou to push his rubber shoes.

He also collaborated with designer Simone Rosha, whose sparkling CROC absorption was recently seen at the feet of actress Michel Yeo.

As sales increased in China and fell to the United States, total revenue increased by 3.4% to $ 1.1 billion in the three months until June 30.

However, he reported a loss of $ 448.6 million before taxes for the period, compared to a $ 296 million profit last year.

The price of the company’s shares suffered the worst decline in one day from almost 15 years after the advent of the results.

Crocs also has a brand for everyday Heydude shoes, after a $ 2.5 billion swallowing at the end of 2021.