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The owner of a data brokerage business recently put a cripp-donkey video so that he boasted about the degree that he could collect and analyze data on billions of people’s habits.
In 2019, the Data Broker Epsilon Was acquired By French advertising agencies. Then, early this month, Publices Lotam, another data and advertising agency also acquired and declared it Consolidation This is with Epsilon’s business. At that time, Arthur Sadun, CEO of the public, said that the new corporate integration would allow its company to provide about 91 percent of the Internet adult web users to provide “personalized messaging” on scale.
To provide this kind of “personalized messaging” (ie advertisement), the public must collect an extraordinary amount of information about people who serve ads. In a recently released video, Sadun breaks what kind of information claims by his company’s hand. Video, which is related to a software program, Qurai, shows the degree that the company can analyze and predict the habits and behavior of separate customers.
To show it, Sadwan introduced the audience to “Lola”, an estimated young woman who represents the common web user that has public data now. “At the base level, we know who he is, what he sees, what he reads and who lives,” Sadun says. “With the power of connected identity, we know who he follows on social media, he buy online and offline key, where he buys, when he buys and more importantly, why he bought.”
https://www.youtube.com/watch?v=ycse0vbh3vi
It is worse. “We know that lolor has two children and his children drink plenty of premium fruit juice. We can see that the SKU he bought is seamlessly rising in the shelves of his local retailer. We can also see that the income is not in line with the inflation. We can predict with Qurai that there is a high tendency to trade in the private label, “Sadun says that algorithm is caught that Lola will probably start buying a cheap brand juice. If the software decides it is automatically, Korai Algo can automatically start showing the advertisements for those reduced price juice brands.
Poor Lola. The big problem is that it is not just Lolai, which is subject to this all-corporate corporate view-this is obviously, almost everyone on the Internet.
The CEO proudly said, “Thanks to Korei, we can do it with 91 percent of the world’s adults around the world.” It is about four billion people.
Lena Cohen, a technician from the Electronic Frontier Foundation, said that data brokers like the public collect “as much information as possible” about web users. “The data broker industry is controlled, opaque and dangerous, because as you’ve seen in the video, the brokers have detailed information about billions of people, but we know relatively about them,” said Cohen. “You don’t know what information on a data broker is on you, to whom they are selling it and what people who buy your data are doing with it. There is a real power/knowledge imperfection. “
Meaningful controls are significantly absent from the data broker industry, said Cohen, allowing companies to operate without much transparency or supervision. Cohen said, “Massive federal privacy laws in the United States are needed,” I don’t know how much it is now. “
Even when the state-level privacy rules are passed (eg California Customer Privacy Act), These cases are not often given adequate focus or resource to effectively effectively implement. “Most government agencies are not able to enforce the privacy law in the scales they are breaking to most government agencies.”
Cohen added that he felt online behavioral ads – this is advertisement that is based on the specific browsing activity of a separate web user – it should be invalid. “This is not the data that advertisers should have,” he said Relevant advertisement (Which is based on content in a particular webpage) should be effective enough for companies. Cohen said that behavioral ads were banned “will basically change the financial enthusiasm for online actors to survey” web users will share their data with users, Cohen said.
