Discord explores virtual rewards for its ad product as it prepares for a potential IPO

Disagreement Declaration Wednesday is testing with a new virtual award system to encourage more users to engage in its interactive ads. This new feature is called “Ornament“Comes to the heels of the organization Possible IPOThe

Users can earn orbs by completing “Search“Discord’s ad format where advertisers reward with virtual items encourage users to watch or play game videos The Orobs adds users to users nitro credit, profile badge, profile decoration, profile impact and exclusive digital items from Discard shops from the original collections.

It is clear that the goal of the ORBS is to encourage further interaction with the search because Discord wants to show to the partners that it can offer a skelable ad business. The company is reported to have discussed a potential IPO with investment bankers New York TimesThe

Last month, Peter CelisSenior Vice President of Discord’s product highlights the success of the search. He said that in the last one year, more than 705 searches have achieved 10% acceptance rates, including millions of rewards, according to the company’s internal data.

Searchs are located in the lower left corner of the app on PC and gaming consoles. There are plans Extend the search on the mobile device In June

The ORBS test can also induce users who do not have a subscription to try nitro, as they can spend on credit on credit without using any payment method. For example, users need 1,400 to get three free days of nitro, which usually cost $ 10 per month.

Aurobs users are being rolled out in a small group and will soon expand global.