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Organizer Unimaginable E3 The Games conference has pronounced the event Dead The presence of bombers in 2023, was attending the news-packed trade show Petni In 2019, and after the Covid -19 Lockdown, the organizers of the Entertainment Software Association held another virtual -show before the plug in 2021.
Now, the ESA is ready to proceed with a new, vaguely described event called the ESA Innovation Conference, called “icon”. Eg big game developers Microsoft, Nintendo, Sony, Electronic arts, UBISFTAnd many more have already been confirmed for the show.
But ESA president and CEO Stanley Pierre-Loui wants to clear one thing: “This is not a new E3,” he told Ward.
Las Vegas will be held in April 2026, the icon will not be a trade show to announce the game, Pierre-Loui says. Or to talk about the development of games it will not show any customer with the demo or forum. He says that there are already events “which all these things do very well.”
Instead, with the icon, the ESA hopes that in video games progressing will meet the interval between film and music, from film and music to healthcare and education.
Pierre-Loui says, “We are proud of the history of the E3 hosting and what it did to combine our art.” “But it is a completely distinct event with a different purpose and a different audience” “
The inclusion of Hollywood studios makes sense. Games and Hollywood are enjoying a successful wedding, Super Mario Broce Movie And critically acclaimed HBO adaptation as one of the most earning animated animated film of all time Our lastThe Crossover with the music industry also feels normal as musicians like Travis Scott and Arya Grand have kept in virtual concerts FortniteThe
More oxperation is a link between industries like video games and healthcare. According to Pierre-Lui, they are more connected than you think. “To understand how to improve their skills, surgeons are learning their trade through mixed-reality VR.” “ADHD and Alzheimer are now treated through video games, sometimes through prescriptions.”
The organizers have not yet disclosed in the speakers or panels that the details that will not be displayed, but according to Pierre-Lui, the schedule will not be similar to the show that has increased to take E3 space. “If you see how interactive entertainment has been used in several other cases,” you can see, “you can see that people are not recognizing it so much or have a great impact,” he said. “
The new event will be “only invites”, so interested participants need to be registered for the presence. It will create a place for big names across multiple industries. Pierre-Loui says, “What has been absent since the sunset of E3 is the ability to unite everyone when bringing a broad business community.”