Fitness tracker Whoop faces unhappy customers over upgrade policy

Hoop has a bit back down from the controversial upgrade plans around its hoop 5.0 fitness tracker.

When the company is first Hoop 5.0 announced This week, it says that the new device wants them to extend their subscriptions within 12 months or one -time upgrade fee can pay $ 49 ($ 79 for model with ECG sensor).

It seemed inconsistent with the overall value proposal of the hoop, where it charges The price of high subscription ($ 199 to $ 359 in a year) When allowing customers to allow their hardware upgrade to free. More precisely, it seemed to be Please oppose a statement on the organization’s website Free hardware upgrades if committed users have been members for at least six months.

After customers started complaining, the agency responded to A Reddit Post Both declare more extensive upgrade policies and demand to clarify its overall approach.

Now, anyone who has more than 12 months in their subscription is eligible for free upgrade for Hoop 5.0 (or if they already pay the fee return). And customers with less than 12 months can extend their subscription to get upgrade without any additional expenses.

Although the agency says it is doing these changes because it has “heard your response”, it further suggested that it was bound to change from a model that focuses on a monthly or six-month subscription plan where it supplies only 12- and 24-month subscriptions.

“We would also like to admit that a previous blog article was incorrectly stated that anyone was a member for only Months the month he would get a free upgrade,” the company said. “It was never our policy and it should never have been posted.”

Hoop Subreadit with a moderator has a mixed response for these changes Describes it As a “win for community”. The other posters were more skeptical, including a Write“You do not publish any policy by accident and do not hold on to the year. After the backlash it does not erase the fact that removed [that] It’s real “

There were also several complaints from users who said they had 11 months left in their subscriptions, so they just missed the free upgrade cutoff.